While analysts have been feverishly discussing for a month why the new iPhone Air allegedly not selling as well as it should Apple represented, the head of the company Tim Cook He said exactly zero words about the whole thing. Literally. During yesterday's earnings conference call, the question about his sales performance was asked only once, and Cook He elegantly bypassed her by saying that Apple has not published the numbers of individual models for a long time. No specific data, no comment, no additional mention. And that is perhaps the most interesting answer of all.
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iPhone Air first appeared alongside the series iPhone 17 in September this year. It is a light-weight variaaimed at users who want a thinner, lighter and more modern-looking phone, but without having to pay extra for "Pro. Apple went for a cleaner design and a purely eSIM solution, which was supposed to signal that the company was moving away from physical SIM slots. But between the lines, it turned out that this could also be a stumbling block – especially in countries where eSIM support is not so obvious.
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While iPhone 17 Pro (Max) became an instant hit and dominated pre-orders, iPhone Air remained somewhat in the shadows. Analysts have since divided into two camps. Some argue that Apple shortly after launch, it cut production by a million units and shifted capacity to more expensive models. Others, such as TD Cowen, argue that there were no restrictions and production is running according to plan, i.e. three million units for the third quarter and seven for the fourth. The situation was further complicated by the Chinese start of sales at the end of October. iPhone Air it disappeared from the offer within a few minutes, but the actual number of units sold Apple traditionally does not comment. And without official numbers, the "sold-out batch" could easily turn out to be just a clever marketing move.
CookThis silence is perhaps more eloquent than any speech. Apple has learned in recent years to talk about successes very selectively, emphasizing what is working and ignoring what is not working as expected. And if about the iPhone Air not a word was said during the entire conference, it can be seen from this miniAt least it's not the star of the current portfolio. Cook instead focused on praise for the iPhone 17 Pro, which he described as "the most professional iPhone", they have ever created".
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But from a business perspective, it's not a disaster. iPhone Air has for Apple rather symbolic meaning, as it is the next step in the evolution of design, a test of the transition to eSIM and a probe into the demand for thinner, minimore masculine phonesonech. Apple can also afford to wait to see if the product "catches". After all, history shows that even seemingly overlooked models can turn into hits over time. Let's think of, for example, iPhone XR or first MacBook Air.
iP Air was and is above all:
1. Test "mule" of one wing of the future iP "Fold.
2. Primary marketing of massages "mas" for its considerable price tag, i.e. 2 wings of 30 for 60 plus 15 to 30 (for Apple you never know – with the much more expensive 2nm A20 compared to the 3nmPro or 21 (even +40!) for the external display, ultrawide, indoor selfie, stereo audio, a bigger flashlight and last but not least, the necessary hinge ;-)
3. From the perspective of the "masses", economically (non)functional nonsense...
Well, I don't know, IP. Air I have it and the phone has absolutely no flaws. 😊
It doesn't have one, I'm also excited, the ones who criticize it the most are those who don't have one, writers and influencers. Product that is easy to shoot down, but in practice it is a holder and everyone in the final will rather appreciate that it does not weigh a quarter of a kilo like Prowhat But you can't explain it to the masses.
So I can really accept these opinions... 😁 It's so hard to accept that someone is simply expecting and wanting more from the phone than what Air offers? The phone is beautiful, but those who have higher demands will not be satisfied with just beauty. And I say this as someone who could have had both for a year Air, so 17 Pro and took the second one variantu just because after a week of testing I got Air It's just quite restrictive. But if you can make do with what little it offers, then great.
The absence of a wide-angle lens, an evaporative cooling chamber, one speaker, a weak battery and a high price may not be considered a fault.
The absence of a wide-angle lens, an evaporative cooling chamber, one speaker, a weak battery and a high price may not be considered a fault.