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It looks like the era of ultra-thin phones is ending before it even really got started. After Samsung failed with its model Edge and subsequently Apple with his iPhonem Air, many other manufacturers are also giving up on thinness. So it seems that a thin phone is not a path that makes sense to users. 

Since September, there have been signs that iPhone Air does not sell according to expectations, which were subsequently confirmed by more and more analysts and reporters. And because Apple always sets trends, the big Chinese players seem to have quickly pulled back. Xiaomi is said to have had its own “true Air" model, Vivo planned to be extremely thin for its S series. But after what it showed iPhone Air, projects are said to have stopped, frozen or are being quietly reworked. Even eSIM solutions that were earmarked for these ultrathin news, now according to leaks they are going elsewhere. In other words, repeat sales failure AppNobody wants lu and Samsung anymore.

However, it can be said with some exaggeration that the failure iPhone Air was somewhat expected. Apple namely u Airu opted for a 5,6mm profile, but had to pay the price in the form of a smaller battery and only one camera. This would still be understandable if the phone started at the price of the regular series. But with a price tag of 999 dollars or 29,990 CZK, only slightly lower than iPhone 17 For, it works Air more like a stylish exhibition than a full-fledged one iPhoneAnd (unfortunately) sales are also corresponding to this, which are expected to be very low.

To make matters worse, Samsung went through a very similar story. Galaxy S25 Edge was supposed to be the Korean answer to "Air trend", but it reportedly ended up exactly the same. It too suffered from weak sales, a cancelled successor and aonec stop for production. It is therefore absolutely not surprising that when the two biggest players get burned on the same idea, it is quite clear that the market will quickly retract like a spring back to a safer shape. UltraThin phones sounded like an attractive idea on paper, but reality proved everyone wrong. 

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