Alza.cz will present a completely unique model in its showroom in Prague's Holešovice – a 24:1 scale LEGO® Ferrari SF-1 model, built from almost 400 LEGO bricks. The installation of this breathtaking model will begin in Alza on the evening of June 27. Customers will be able to view the model from June 28. Alza boasted about this heroic feat through a press release.
At the F1® Miami Grand Prix in May Driver's Parade surprised fans and families with ten large-scale model cars – one for each team on the grid. Following their Grand Prix debut, the cars took to the track, bringing a new and exciting take on the traditional Driver's Parade. Now the models are going on tour, the Ferrari model is heading to the Czech Republic.
Each of the ten models was built from nearly 400 LEGO bricks. 26 designers, builders and engineers worked together to create these unique models. The models weigh 1 kg (of which 500 kg are LEGO elements). The model reaches speeds of up to 1 km/h and, interestingly, unlike a real car, it has two seats. This allowed all 000 Formula 20 drivers to participate in this year's Miami Driver's Parade.
Alza.cz has acquired a Ferrari model for its exhibition. In addition to admiring this exceptional work, customers will be able to purchase a construction kit LEGO Speed Champions Ferrari SF-24 F1 Race Carwhich was the inspiration for this large model. "Formulas and LEGO bricks? It's a combination that appeals to fans young and old. And when it's life-size, it's hard to resist," says Alza PR manager Eliška Čeřovská with a smile.
Discount, competition and racing excitement
The unique model exhibition is celebrated with special events. Alza is launching a themed event from June 27 to July 6, during which it will offer LEGO Technic and LEGO Speed Champions building sets with a discount of 5-15%.
At the same time Alza has prepared a competition on Instagram in collaboration with the LEGO brand. From June 30 to July 19, fans can win, for example, LEGO Speed Champions building sets signed by F1 drivers Oliver Bearman and Esteban Oconem, or exclusive models signed by Czech LEGO designer Milan Reindl, who designed the LEGO Technic Oracle Red Bull Racing RB20 F1 building kit.
LEGO building kits have long been the most popular with Alza customers
LEGO building kits have been sold on Alza for over 15 years and have long been the most successful toy brand. "In the last two years alone, our customers have purchased more than 2,1 million LEGO sets."oneIn 2024, interest in toys increased significantly, pushing their total sales last year to more than 4,5 million items sold,” points out one of Alza's divisional directors, Martin Hadraba.
The hits of last year and this year are flowers and Formula 1
Among the most popular building sets of 2024 were the LEGO Botanicals Rose building set, while the LEGO Botanicals Meadow Flower Bouquet building set attracted the most interest. This year, a small but elegant building set is a hit LEGO Botanicals Miniature orchidThe monumental construction kit reigns supreme within the offer. LEGO Icons The Lord of the Rings: Barad-dûr™. However, there is an extraordinary interest in the LEGO Speed Champions building kits this year. For example, the LEGO Ferrari SF-24 F1 building kit sold over 7 pieces in just a few months.
Exclusive LEGO news® for Alza
Alza This year, it is also introducing a number of exclusive LEGO innovations, available only on its e-shop. "You can look forward to models from The Lord of the Rings, Star Wars™, Jurassic World, and we are also preparing a new flower, which we will introduce on July 2nd," Čeřovská concludes.
