When Apple introduced during WWDC new Mac Pro, the crowd was literally thrilled. When he then introduced the new Pro Display XDR, the excitement was even higher. The exact opposite came when he also published the prices of these products, especially the price of the special stand that is required for Pro You should buy the XDR display if you want to use it as a desktop display. The price for the stand is a whopping $999, which is a price that exceeds the price of the vast majority of displays on the market. People are scratching their heads over the price of the stand and I don't understand it. ProThe problem, however, seems to be not in the price of the product itself, but rather in the way it is sold. Apple presented and, above all, on what occasion he presented it.
Proprofessional photographer Tyler Stallman, who has been working with products from the so-called professional lines of individual manufacturers for many years, showed on his Twitter that the price of the holder from Applu is not at all high in the professional sphere and on the contrary it can be considered quite low. Stalman took a few professional mounts at random from manufacturers such as Arri, Ambient, Movcam or Wooden Camera and showed what their prices are. The vast majority of these holders cost more than the price of a stand for a new display from the company Apple, and in some cases up to four times.
Moreover, these manufacturers have been around for many years and their companies are thriving, even though they produce extremely expensive products for the average user. It is therefore clear that professionals are used to the given prices and if they did not pay them, the companies we are talking about would no longer be on the market. It is necessary to distinguish between the professional and ordinary segments. When you go to the service center with your car and they ask you to pay up to five thousand crowns for new brake pads, you are usually surprised and offended by the price. However, if you look at the pads intended for vehicles driving professional races, for example as part of the GT tour, you will find that the price of one set of brake pads for one wheel ranges in the order of tens of thousands of crowns, and the racing teams do not find it strange.
Personally, I don't see a stand for Pro The XDR display is overpriced, I see the problem more in the presentation of this product itself. Apple introduced the new display at the developer conference, where year after year it shows the world new products for consumers. The Mac Pro a Pro However, the XDR display is not a product for ordinary consumers, but for the professional sphere, where prices are often completely different from the ordinary one. It is similar to if, during the presentation of new cars, Mercedes Benz suddenly showed, for example, a Turbo and said that its price was approximately 3 million crowns, but forgot to add that it was a turbo designed for F1 single-seaters. The owners of the F1 teams and their engineers would say that this is a completely normal price, which they have been used to paying for turbos for their cars for many years. While we, ordinary consumers, would just shake our heads in disbelief and say to ourselves that it is not possible to sell an ordinary turbo for a price higher than the price of most cars in the Mercedes range.
Apple should have emphasized much more that Pro The XDR Display really isn't something you should have on your desk at home next to your MacBookat or Mac mini and read emails or watch movies on iTunes, just like you won't drive an F1 car chatInstead, it is a display designed for a narrow and to a certain extent pre-specified group of users who will use it and, as you can see from the illustrative demonstration of holders, racks, mounting parts and much more, a stand for the price of 25 thousand crowns will not take their breath away. Another mistake I see is that Apple it did not offer an alternative for ordinary users, which we would expect from a company that in recent years has specialized much more for ordinary users than for the professional sphere. So we'll see if we, who don't have a display or a stand, will see it in the same form Apple offers now, we don't haveancand use it and whether it is for us too Apple will prepare a nice and high-quality display, just like it was in the Cinema Display or Thunderbolt Display series.
I applaud! Beautifully written 🙂
All in all – expensive for a beginner, but a professional doesn't solve it 😀 Well, it's hard to say at the time even now it's not bad, e.g. Apple cinema display and that, similarly, the stand and the display were sold separately nesthello Also, the price was $999. The market will always find it, but it depends how big it is.
… At the time he started Apple cinema display there was no iMac and iMac Pro, which are performing much better today than they did back then Mac Pro and they also have a 5K monitor. iMac and iMac Pro are today varianto for professionals who do not need ultimate performance, for example DTP or web design. Here is also varianta Mac mini and LG monitors. Personally, I do DTP, I have an iMac 2017 with 500 SSD, 24GB RAM (bought outside Apple) for approx. 100 For that price, I have an absolutely great machine, including a 5K monitor, and I believe I won't be upgrading for the next 4 years or so. Apple New Mac Pro 2019 and the new 32-inch display actually created a new category for professionals who need the highest performance, such as film, animation and 3D studios with big budgets. That's fine by me.
We didn't read the article.. anyway, it's too annoying..
Start a company and produce / sell it cheaper. The whole world trembles at this.
but he shouldn't put a logo on it Apple, that's what the $900 is worth
but there is no logo :D
But it's definitely on the box :-)
Ejvn: he killed it 😅
tvl so much money and don't even put a logo there, it's really exaggerating with the torture of the bones
Another "You won't do better, so don't drink" type of mental outburst. What did you even prove that you allow yourself not to like it". I'm curious if I'll live to see everyone realize what kind of bullshit he's writing and it disappears from the world of the Internet.
It's like when Pepiček from 4.B starts to throw stones at the teacher, Fanda catches on, someone catches Fanda in the act and his argument is: Well, I'm not the only one who does it, Pepiček started it before me, so why are you cursing just me?
Yes, that's right. Just completely different...
Those turbo prices or professional racks cost a lot, but they also have a lot of features, worth it apple the stand can do nothing more than a regular stand
...I confess, maybe I'm the only one, but so far I haven't found a picture/info anywhere about the fact that if I buy the display without a stand, the box will actually only have the display? plastic alternative or at least legs please??
The official website is enough. Applu
https://www.apple.com/pro-display-xdr/specs/
In the box
Pro DisplayXDR
Power cord (2 m)
Apple Thunderbolt 3 Pro Cable (2 m)
Polishing cloth
Thanks, I haven't had that much time to look it up and devote myself to it :)
But that's completely normal :) you come to any major development company and have a stand for two monitors, for example. No one uses the provided stands.
I confess, I didn't know this, that developers at workplaces in large companies have a ready-made monitor stand waiting for them at their workplace 😅 I'm a bit smarter again 👌🏻
I am with the stand max. satisfied. Now I just need to buy a monitor for it. I think the HP 24w would be the right thing..
An excellently written article that rationally advocates for professionals and makes it clear to consumers that Apple Pro The XDR display is not for them. Thanks for the responses, keep them coming!
I'm also glad that itoneSomeone wrote it.
What's rational about comparing the monitor stand to Mattebox on Alexa?
That's right, it's here for all-consuming losers iphone XR with amazing liquid retina lowres shit with a display for a great 25 thousand and next to it at our reception a terrible-looking imac for a little four with a plate rattle.
Are you serious? So you are a real de*il.
Only a megaloser could write that.
I think it was meant to be ironic, and if it is, I totally agree.
But it still doesn't change the fact that it's overpriced - whether it's for casual users or professionals - you won't change that.
I thought it was a grater
That rack? Because my article is about him
Friends, that was it. keynote for professionals! They were there and saw it live. Look at their reaction when the price was revealed. This is market research at its best. Whatever we write here is mere speculation, those reactions to the overpriced monitor stand are reality.
That reaction speaks for itself, no one can argue with you with cechack sheep and fools.
This claim could be successfully doubted.
1. Keynote was for everyone. Proit was streamed.
2. Keynote was within WWDC, which is an event for developers. I highly doubt that developers will need such outdated machines to write programs/applications. These are people who often don't even use Macbook Pro.
3. It is a video editing, VR, 3D and music mixing machine. So there were really a handful of such people in the hall.
MaxCZ won't understand it anyway. Shame on the pearls...
Yes, the nonsense about how some "I work at such a level" from the use of a $1000 stand born from ignorant plebs is really pearls. Just go on.
You're right and I'm sorry, if the stand can cut video, do VR, 3D and mix music, then the price is acceptable.
"they were there"
if a person has the money to buy a seven-pack of wine for 10k dollars, he won't drink it out of a glass from Ikea either.
It's just a tribute... a person can buy winter tires for a regular car for €150/piece and for big discs for example €300/piece, but go and buy tires for a Buggati Chirron and you'll pay maybe €5000/piece for one tire... peace 🤗✌️
Omg the worst comparison ever....bugatti has tires with the grip that the wheels hold on the road like glue on paper and the durability so that they don't tear into pieces when you start off fast or start to fall apart when you drive really fast. Put tires there for 150 and maybe you'll be happy that they survive a fast start, if they were fast at all...
Really. I understand that the buyer has to somehow justify the price when the following can be purchased for the same price:
https://www.bhphotovideo.com/c/product/1204265-REG/o_c_white_sms_2_ulp_proboom_ultima_dual_monitor.html
And fully articulating pro stands start at $50.
That still doesn't change the fact that it's just a stand with 2 joints. It doesn't do anything special. You can get the same stand with the monitor for 5000 crowns. ProProfessional stands cost a lot of money, but 1. They will probably be on a slightly different level, and 2. the fact that another company does it doesn't justify it.
Dude 😁 I bought a camera from this guy in Calgary :)))
I applaud the author's article after a long time. Very good information, clearly explained. Since I have a little insight into the film industry, I know that the pros don't have a major problem with the price. What matters is the time when it will be released.
That article is similar to most of the articles here... I have about 20 years of insight into the television world, the pros don't have a problem with the price, but they have no other choice. In the heyday of magnetic recording, it was studioSony HDCAM video recorder for $65.000. The manufacturer is well aware that if the product is priced in any way, the customer will have no choice but to pay that outrageous amount of money for it, because no one else is making it. It's a bit of a price to pay for the fact that these things are not produced in anywhere near the quantities that they are used for. I believe that the stand Apple will be as well mechanically made as an Arri mattebox. No one will tell me that the mattebox will cost more than 1/10th as much to make. maxat least 1/5 of the selling price. But why wouldn't they sell it for 4 liters if the customer pays for it?
The fundamental question is whether the "stand" is really just a stand or if it has some kind of connection.
If it's just a beautiful stand, I wouldn't be worried when there is a company that will offer it for a third.
And if Dipley is really the BEST in the world, then the price is justified... either I can afford it or it feeds me and others buy it just for fun....
...I'm the only one who paused over the amount of 5 thousand. for changing the plates? 🤔
You're certainly not :-D for most ordinary cars usually up to a liter just fine :-D
Sir, nothing against you, but if you pay a liter for plates for a car, then you are in the wrong discussion and on the wrong side.
I recommend discussions on the following topics:
How to save money on the boards and kill the family
Plates per liter first turn the first column
Etc.
Sorry, but one of the most important parts of a car shouldn't cost a liter.
You're wrong, in the real world you pay for what you get, not for a picture of an apple. It's not like that Applu where "a phone with a full HD display can't cost 25 thousand" so that sheep like you can fuck as much as possible.
5000 for a plate is quite a normal price.
For example, my wife's Kodiaq has an original Skoda 2800, OEM quality TRW liter. It's from those plates that the wire is sticking out of theonewhich controls are used, these are not boards for favorites.
And it is the same for the MQB platform, Superb or Passat have the same.
So giving 5 sticks for tiles is not a problem if you are stupid enough. Or don'tchat exchange for 1500 OEM. The replacement is trivial, even the plates are not rocket science
That's right, the turbo on F1 is the latest fad of material engineering, spinning around 200000rpm at temperatures approaching 1000 degrees.
The demands are higher than for jet aircraft turbines.
Proit also costs much more than a turbo on a TDI octave.
Veyron tires the same, must prenest a torque of 1250 Nm on the road, resisting enormous centrifugal forces at full speed, this is not a problem for the Fabia HTP.
Likewise, this stand, the uninitiated could say that it came out in China from a CNC aluminum milling machine with a cost of $10, but it is not so. This stand can hold the monitor still for a long time. The last manufacturers after Apple monkey and make similar holders (you need a lamp from Ikea), but they don't fit at all Apple ecosystem and must be constantly adjusted. ProThe professional requires the stand to be unpacked, an unboxing video to be sent to YouTube, and then the stand is just for use.
ProA professional is willing to pay for quality, and the reason he has become a successful professional is that he knows how to recognize the value of an investment.
In the words of Peter Mary: "It makes sense to me"
Amused. We do professional graphics in the company, worldwide! And you know what we use? Ordinary monitors up to 15 and for every monitor, the included standard stand is also amazing. Nothing needs to be adjusted anywhere, we unpacked, calibrated, set and it still holds the same.
But if you work somewhere above the station, where you have free vibrations at work, then maybe the problem would be...
Jouda2
Some Jouda is doing the graphics today. That will most likely be the team.
FruFru, of course we are Jouds there, even worldwide and I bet you have something from us in your mobile and guess what, maps :-d And you know why, because we work for Jouds like you and that's enough for them and you still they appreciate it ;-)
So rub like a pig :-D
I'm really looking forward to maps in 6K resolution, worldwide. Mr. Jouda2…something tells me…your company does VFX for Marvel and other studios. This is not HW for you (and therefore for your company) or for me, so you are not the target group. That means your opinion is probably as relevant as mine :-).
You don't have much of a sense of humor, do you?
I wanted to write something similar.
Comparing brake pads and a monitor holder is the highlight of iOvce!
Article for the top 35…
I'm thinking how stupid a person has to be to defend a piece of aluminum for $1000.
PS: dementors, don't compare the turbo on the F1 and the tires on the Bugatti from the stands!!! Extreme demands are placed on that turbo! But the monitor will still hold the stand the same even for €10 and €1000! Are you so retarded that you think that if the stand costs $1000 it will hold up better? :D or what is its added value? It's just placebo and broad daylight theft..
I had a stand for 10 euros and it didn't hold up well :D
A stand for 10€, that's some cardbox? 😁
Do you think so? The kind where you accidentally smash into a table and your and your colleague's monitors keep shaking for a good half minute, plus you can slowly lock them back into place? That's what happens with more expensive stands, unlike cheap ones. nestIt is.
So you're also a good DMNT :-D Just be careful that you and your colleague don't arrest each other :-D
Yes, the fact that your table is knocking is somehow not the stand's fault
Bullshit, the brakes on a running car cost a fortune, because the car goes fast and the brakes have to use a lot of energy to brake. If the display weighed 200 kilos due to its specifications and the stand was supposed to hold that weight, it would make sense. This way it's just an ordinary stand for a pre-priced monitor apple tax.
Alas, even as a fan Apple I have to agree. The comparison with the brakes or the turbo does not fit in this case.
The display itself will only be bought by professionals who can appreciate its features, which will be a handful... and they will definitely not be people who will only make professional criticisms of the display in discussions under articles. Given that there will be little sales and even fewer stands, because some of the professionals will have their own stands, the fixed costs of development and production will be much more reflected in theoneprices. It always applies that the more "special" the product is, for a smaller number of buyers, the more its price increases. Regardless of the fact that even you, who deal with crowns, certainly like to spend above-standard amounts on equipment that directly relates to your profession or your main hobby. Example - a regular diving computer costs about 5-15 thousand CZK, then computers for technical diving are made up to 200m and are many times more expensive and only a narrow circle of people will appreciate that, because they have no other choice, or competing products are also this expensive, so they will pay for it. And who would develop something that sells little and sell it at the market price of products that sell 10000 times more??
It's not overpriced then even the wheels on the Bugatti Chiron are overpriced
look at WWDC at 1:39:20 and then say something about the stand. If I'm not mistaken, the stand is riddled with electronics and fine mechanics. Work your way up to such technology with your own diligence and skill and then produce it and sell it for a few bucks. How many of you can work at such a top level to use such a computer and monitor with a stand? Absolutely none of those mockers here and in that hall.
Can you elaborate on how you "work at such a level" to use such a stand?
No, try it yourself and see. Mac pro It can handle six such monitors and I can't imagine how someone would adjust each individual monitor to suit them perfectly. That person would spend half a day doing nothing but adjusting the monitors. Thanks to this stand, it will be a matter of a minute or two. And, you know, time is money, and in really big film studios and graphic design companies especially. Try looking at the list of companies at the Mac launch ProThere certainly wasn't an app developer out there who would produce the best app possible.
There probably wasn't a single developer in the whole room who would use it mac pro, or display
ProNo, the entry level model for one hundred and fifty thousand has a graphics card for five thousand and the cheapest Xeon for fifteen, but it could be a good development environment, right? It's not that low-end. But at the hotel reception it will be an excellent machine, I admit.
At the hotel reception, it makes sense only with a stove disc, but this shit doesn't have a stove disc in its offer, so it wasn't a difficult choice.
I don't think so Apple is in a position to make a stand for the screen for $999, whereas with the brands mentioned in your article it is a different matter, they are manufacturers specializing in a certain thing and they get paid for it and they are usually holders for multiple screens and that seems to me understandable. It's like if a car company started producing washing machines, set prices like those of reputable brands (e.g. Miele) and announced that they would produce the washing machine as well as a washing machine from e.g. Miele, yes it is possible, but who would rather pay for a VW washing machine 50 than for a Miele washing machine that has many years of experience? Of course there will be someone, but most will be tapping their foreheads. I think that Apple he is not in a position to say $999 for a holder made of stainless steel, and that's the point when I sell a display for $5000, so the holder should be a self-evident part, in my opinion, he will only hurt himself with this step, but we'll see, maybe it will be a sales blockbuster. 🤷♂️
Message to the editor.
Wouldn't it be possible to separate the discussion as it was before?
ProWho's supposed to read that shit from Facebook?
And blocking those demented couples wouldn't be a problem either.
Previously, you could go to the discussion to have fun, ask for advice, etc.
Today there is a bunch of demented and stupid people from fb.
You are reaching the level of mobile mania, and that is a cesspool, for several years.
You are slowly but surely burying a good channel.
don't scream apple trees :-P
And apple pies to me
You wrote it well. Romane !! So from the beginning the price seems completely ok to me, so how can you say it, it's quite a lot for a stand, when you only see the stand and the price tag of 999 on it, you don't understand it. Moreover, we ordinary users may not care and a professional person won't even blink and pay, so everything is fine. Moreover Apple He did it very well, logically, because there are a lot of pros who automatically throw it on the wall, so what would they need a stand for? It could just have been presented better, for example in the style: Introducing a new monitor for $5999. ProIt will also be available in a version without a stand for $4999. Yeah, it's the same thing but it sounds better. Another thing you mention is the monitor for regular users, it's missing, maybe that Apple will correct
Proshould Apple make a monitor for regular users? To have a monitor with a logo Applu and paid about 200% of the price for it, compared to the competition? Or do you not know how to Apple product, buy a quality monitor yourself, or do you need a logo there? E.g. Eizo is the epitome of quality and graphics, but you can't do wrong with AOC, ViewSonic or Dell either.
For example, we use NUCs and Hackintosh on them.
They are small, high quality andoneor cheap ones cost about 20K (i5,16, 1GBRAM, XNUMXTB SSD) Apple you pay 2,5 times as much for their "free OS", e.g. MacMini in this configuration about over 50 thousand!
We don't have a problem with buying something expensive or absurdly extremely overpriced because of the logo, we're just kind of free thinkers and somehow we don't mind the immoral behavior of some companies, but still we have Apple happy, even though, right behind Linux. Plus, Mac is in itMini you can't even replace the SSD, which is powered on the board!
Well, simply Apple and their famous half-assed overpriced sardines
Go watch the video from ducklok there is an explanation of why it costs so much money
Exactly. First read what it can do. What can it do? Then judge. The fact that it looks the way it looks has happened. But don't judge the price, if you know pi.. what it can do.
Njn stupid anti-jablickar bullshit. What can't use the products apple . 🖕
So if you're going to take pictures with your car and not someone else's, you can talk about what anyone can do
on purpose. what can he do? I would say just hold the monitor or does it have other hidden functions? :-D :-D
Great, thanks for the article..konedid someone clarify here that this product is not primarily intended for writing e-mails and making home videos and that people who produce music, clips, movies, etc. on this product are being robbed, that the stand costs $900.
The monitor should have cost 1000 more and the stand should have been in a box and that was it.
I don't know what the hell you're talking about here, just accept that the brand nestoh, a few crowns... things from gucci, LV, etc. are also the same material as brands that are several times cheaper, but they still cost much more... the same as a silicone cover Apple it costs more than the one from the deed... it's like that in everything... if you made the stands and had the opportunity to ask for 25000 for it, would you sell it for 2500? ...and anyway... I don't think it would Apple with this monitor and stand, he was aiming at someone who complains about how expensive it is 😃
If I were making phones, I would put pre-flood 800×600 displays on them and tell people that it was liquid retina or something like that.
but they will produce it on the same lines in China :-D
tesa is probably already in India ;-)
The comparisons in the article are really out of line in my opinion:
brake pads – an active, powerful safety component
turbo – a powerful, very complex, expensive component...
...
for these computersoneIt is perhaps perfectly obvious to common sense why a racing car costs more than a mid-range vehicle...
aluminum rotating stand – a non-performing design component that, apart from secondary features such as holding the monitor in a certain position (I do not doubt the quality of the workmanship), has no effect on the operation of the monitor itself, the resulting image and thus the benefit or added value (otherwise, of course, they would have packed it with an automatic monitor, if the monitor had a better contrast or response because of it :-)
So the only plausible argument is that someone is willing to pay the money for it, because it won't burden the budget of a professional company in any way, and the overpriced stand can be blown away under that expensive monitor. ProA hundred unnecessary wasted money that companies or even individuals with millions and billions in profits don't address...
For me, it's clear. They could have presented it differently, for example, it costs 6999 and if you want it without a stand, then if you are Eco Friendly, you're a liter down. To me, it stinks of perfect marketing, if they hadn't stated it like that, no one would have even talked about it, it's advertised like that everywhere, free advertising. As you say, professionals might buy it or buy a VESA stand and mount it on their stand, but the majority of people wouldn't even know about it or discuss it if they presented it differently. I commend them for the extreme marketing. No, seriously, perfect!
pikachu, play the video, when the hall started to laugh when the prize was announced, he was visibly surprised and immediately jumped to the next slide
I saw it live, of course. They're not stupid, they just did it, they knew what would happen, that there would be an echo in the hall, you could see that the presenter didn't like saying it, he quickly switched and the show moved on, but he had a job to convey it. Phil Schiller that's why he wasn't on the scene in person, he only likes to share good news and didn't want to embarrass himself like last time with the sentence "Can't innovate my ass!" :D.
Blahblah…. what can the stand do that costs 25.000? I'd like to know that. That is the only important thing. Everything else is just gyrating around.
And then if we add up the $6000, we find that for that money you get a much better 8K monitor and you still have 2 stands left over from Apple :D So it's still an overpriced apple for socks who want to show that they're overpriced Apple :D Many other products will give you more fun for a cheaper price, but unique Apple gives less fun for a higher price :D
I found this from HP for 97 thousand but "only" in HDR
https://m.alza.cz/32-dell-up3218k-ultrasharp-d4655283.htm?kampan=adw1_monitory_pla_all_monitory_profesionalni_m_9062767_1o1_ADL32u35&gclid=CjwKEAjw__fnBRCNpvH8iqy4xl4SJAC4XERPZ_fwpRrFuLUcTMy4AMJscuyjQ5Z7SMEMFjMu3HSkehoCJcHw_wcB
Otherwise, I don't want to rejp now, but what does XDR actually mean? They say it's HDR everywhere. It's not just another one apple designation such as liquid retina- you
Sorry 93 thousand
I understand the price of the pc and monitor, which are intended for professionals + quality, nothing about that. But comparing the brakes. plate is, in my opinion, very unfortunate and even stupid with regard to the quality and possible use of both things. And that's mainly because we're talking about just a holder here, as opposed to brakes. the plate has no important function other than just holding the monitor.
And I think that, judging by the speed with which it was presented, even the people themselves realize this considerable value. Applu
Sorry, but compare ARRI and Apple, it's like comparing Bugatti and Opel.
These are camera mounts…
Well, let's assume that the price is not exorbitant. In that case, tell me where the functionality that only professionals will use is. My $200 stand can move the monitor in all directions and rotate it, so can this stand from AppIf it can turn the stand inside out, or at least handle any other function than my stand, then I'll accept its price... And it's exactly the same with their new PC, I just don't understand why I should buy a PC for $6k when I can get a more powerful setup with better parameters for half the price and buy a set of programs. Oh, and tell me about the bonus features of that stand, I'm really interested
Hm.. the problem is that you are comparing a stand and a turbo :D in your comparison the stand is again just a rack for a turbo.. a $1k rack ..:D:D:D
Production price of one stand up to 500czk (and maybe I'm overestimating it). Proit is 50 times more expensive...
Maybe in Murice, but in the Czech Republic, at least as far as I know, professional photographers (I know 5 of them) over applem turn up the nose. For several reasons. But if some professional is willing to pay for it, please :D But that still doesn't change the fact that it's an overpriced piece of sheet metal.