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CEO Tim Cook at the WSJ.D conference revealed that Apple Pay is really gaining popularity in the US and already scored within 72 hours of its launch Apple more than 1 million activations of credit and debit cards in the system Apple Pay. Today, the payment system works only in the USA, while it is available in its full form only on iPhone 6 and 6 Plus, but some of its functions are also supported by iPhone 5s, where the system can be used to make payments in applications. Tim Cook also shared that he personally tried the service at a Whole Foods store right after the service launched and raved about how easy contactless payments are.

We in Europe will have to support ourselves Apple Pay wait some more time since Apple promised that he plans to launch the service in other regions of the world as well. On the other hand, the wait could easily stretch to years, as iTunes Radio, for example, was supposed to be available in more than 100 countries around the world by the end of this year. Unfortunately, today we do not hear about this service anywhere, and it is possible that it Apple will end in favor of Beats Music. But when it comes to mobile payments, it's really a thing that has more potential and Apple may accelerate the expansion of the service outside the US. Cook in the interview he also mentioned that the service is safe and Apple does not collect user data: "We're not big brother. We leave that task to others.” He emphasized that user data should remain user data and Apple does not collect messages iMessage nor does it save your search history. "If the police or the government want things, they should ask the users directly."

Apple Pay
*Source: WSJ

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