The Rado brand is seamless.cara luxury watch company that has become famous for its innovative design and use of unconventional materials, especially high-tech ceramics. The store now also offers Helvetia.
The company was founded in 1917 by the brothers Fritz, Ernestem and Werner Schlup in Lengnau in Švýcarsku. Originally, however, it focused on producing movements for other watch companies. In 1957, it launched the first watch under the Rado brand, thus beginning its own history. Since 1993, Rado has been part of the Swatch Group, one of the largest watch manufacturers in the world. The company's popular watch collections include: Captain Cook, DiaStar, True, Centrix, HyperChrome or Anatomist.
What makes Rado unique and exceptional?
- Pioneer in the use of high-tech ceramics: Rado was one of the first brands to use high-tech ceramic in watchmaking. This material is highly scratch-resistant, lightweight and hypoallergenic.
- Innovative materials: In addition to ceramics, Rado is experimenting with other materials such as Ceramos (a combination of ceramic and metal) and lanthanum.
- Timeless design: Rado watches are characterized by miniminimalist, elegant design that resists fashion trends. The brand has also won numerous design awards.
- Scratch resistance: Rado focuses on producing watches that are scratch-resistant, ensuring their longevity.
- Technological innovations: Rado is known for its technological innovations, including patented manufacturing processes and techniques.
By the way, the name “Rado” comes from Esperanto and means “wheel”. This symbolizes the constant movement and innovation that are so characteristic of the brand. The company’s motto is “If we can imagine it, we can make it.” This philosophy drives the brand to constantly search for new materials and technologies. The Rado brand is constantly evolving and pushing the boundaries of watchmaking.
New ambassador – Barbora Krejčíková
Rado is delighted to continue its partnership with Barbora Krejčíková, the brand’s new ambassador, continuing its support of the most amazing female tennis players. Czech player Barbora is a rare talent who defies categorization and dominates in both singles, doubles and mixed doubles. With twelve Grand Slam titles and an Olympic gold medal, she joins a long line of outstanding Rado players who embody the athletic talent, determination and modern mindset required for success in today’s tennis.
