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Company Apple remains the world's most valuable brand for the thirteenth consecutive year. According to the latest Interbrand Best Global Brands 2025 ranking, the brand value reached Appestimated at $470,9 billion.

Interbrand’s annual ranking of the world’s top 100 brands, based on financial performance, brand influence on consumer purchasing decisions and overall competitiveness, saw the combined value of all brands in this year’s ranking grow by 4,4% year-on-year to $3,6 trillion.

Apple first entered the top 25 brands in 2008 and rose to first place five years later – in 2013. Since then, it has maintained its position as the world's number one brand despite dramatic changes in the technology industry. Although its value has fallen by 4% this year, it still Apple maintained first place by a significant margin over Microsoftem, which reached a value of 388,5 billion dollars thanks to a growth of 10%. The following are in the next places Amazon ($319,9 billion), Google ($317,1 billion) and Samsung ($90,5 billion).

While Apple a Microsoft As the world’s leading brands consolidate their leadership positions, the biggest surprise of this year’s ranking came from Nvidia, whose brand value grew 116% year-on-year to $43,2 billion. The company at the forefront of the AI ​​chip revolution jumped from 36th to 15th place – the largest year-on-year jump in Interbrand’s history.

New to the top ten is Instagram, which secured its best position ever thanks to a 27% growth. The opposite trend affected Nike and Tesla. Nike fell from 14th to 23rd place after losing 26% of its value, while Tesla fell 13 places to 25th after its brand value fell 35%.

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