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Co-founder AppAlthough he was one of the most successful people of our time, success certainly didn't come to him on a silver platter. Jobs' life was more like a roller coaster with all its ups and downs. But despite everything that happened, he remained the same. He simply wanted to be successful at all costs.

Flattery for loyalty

There are many rumors circulating about Steve Jobs.storek, related to his sarcastic and biting remarks. The truth is, however, that Jobs also knew how to flatter – but often to get his way. He did not hesitate to flatter even those he actually hated. The desire to be praised for a job well done is part of human nature, and praise can motivate the vast majority of people to perform even better. Jobs was aware of this and was able to use it appropriately.

Honesty to the core

When it's Steve Jobs in the mid-nineties of the last century he returned to Applu, the company was on the verge of bankruptcy. Jobs quickly discovered the cause of the problem and did not hesitate to present it to his colleagues with complete honesty: “These products are useless!”, he thundered. “There is no sex in them!”. Jobs believed that colleagues and employeesancThey will appreciate honesty – even if it hurts. But customers also appreciate honesty, so Steve also bet on honesty towards them.

Passion for a cause

Moments when on stage at Apple conferences entered Steve Jobs, are unforgettable. In a black turtleneck, jeans, and sneakers, Jobs marched back and forth on stage, talking passionately about what he was working on. Apple works and why. His enthusiasm for everything the company does was genuine and infectious, and was a significant part of its success AppJobs also relied on emotions and was well aware that people often prioritize feelings over logic when making purchases – and he knew how to use this knowledge properly.

Commitment to work

In connection with Jobs' work as a director AppThere are many words that come to mind, but “passivity” is definitely not one of them. If it was possible, Jobs was at work every day from seven in the morning to nine in the evening to make sure that everything was running as it should. He was greatly admired for this determination and dedication to his work. His statement that the work you do will take up a large part of your life, and therefore you need to believe that what you do is great, has gone down in history.

Act now, fix later

Many technology-focused companies work first and very carefully on ideas, and only then on products. But Jobs had a different approach – he often made decisions in this direction based on sudden impulses instead of studies, research, or feedback. He knew that the most important thing was to react as quickly as possible, and he had no problem with modifying the products later.

Face the problems – or the back

When it comes to approaching problems of all kinds, Jobs knew two very different extremes. He had no problem facing problems literally head on, which allowed him to adapt quickly and not waste time. But he knew very well that even passivity can in some cases put him in a position of power. It was just another one of his ways of getting his way. For example, there is a story about how Jobs wanted a mouse that would move in all directions. When one of the engineers tried to convince him that it really wasn't possible, Jobs simply found a replacement for him. It's hard to say how proud he was of his move - but he was certainly convinced that he did it in the interest of innovation.

Want perfection - nothing more, nothing less

Jobs didn't just want to beat the competition - he wanted to be at the very top. And he was also able and willing to sacrifice absolutely anything for this goal. The impossible did not exist for him, he wanted to have everything done and in order. The desire for perfection was one of the company's key values AppleAnd this desire was also often behind Jobs' indiscriminate behavior towards colleagues and employees.ancHe wanted to have his own Apple in short, the best.

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