She left the company for good last month Apple head of retail Angela Ahrendts. Even before that, she took part in the Hello Monday podcast, organized by the LinkedIn professional platform. In her interview, she talked about the experiences that working for the Cupertino giant brought her.
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Angela Ahrendts joined Applu in 2014, not long after you Tim Cook listened to her TED talk about the positive and transformative power of human energy. Cook then he told Angela that he was for Apple as a perfect fit, and this statement was the key impetus for her to leave her leadership position at the Burberry fashion house. According to her own words, he convinced her Cookthe calm and depth of his words.
The transition from the fashion to the technology industry was a huge leap for Angela, and she herself, in her own words, suddenly began to feel “very insecure.” The first half of the year in Applu spent most of her time being silent, listening, and gradually gaining confidence in her new role. “They don’t expect you to learn,” she said in a podcast interview. “You’re used to knowing everything,” she added. She herself said that during her time in AppShe taught me three main things: to remember where I came from, to move quickly, and to always remember the extent of my own responsibility.
Angela quickly discovered that progress was moving at an incredible speed. One of the first things she did, working with the managers of each retail store, was to get rid of all the manuals they had. She created a three-minute instructional video on YouTube that helped to immediately unify the work of all 70 employees.anců Apple stores worldwide.
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As for the aforementioned big responsibility, according to Angela, the lesson was to understand that her job is far from just running sales and selling mobile phones. "You have a lot more responsibility," she said in an interview. "And maybe that's what Steve had in mind when he talked about enriching lives and the liberal arts and technology and the impact it all has on humanity."
So she decided to educate the responsible teams about the impact their actions could have on the community. As part of strengthening this responsibility, programs were introduced Today at Apple, which they provided for free to visitors Apple Hundreds of workshops, but also cultural, educational and other events. Angela herself, in her own words, felt that in the stores App"There is a lack of art in the world. "You have to look back," she continues. "You must never forget where you came from (…). I always say that I never asked for a title, a raise, anything. Everything I did was in an effort to do the best for the company at the time," she admits.
Angela left behind in the company after her departure Apple a significant and indelible mark. She managed to transform in terms of design and organization Apple stores around the world and turn them into meeting places.
Within a few hours, two articles that practically contradict each other in terms of content. What do you mean by that?
Hemorrhoids.
I don't know exactly what, if it's the general high-flying empty talk, but these managerial creatures remind me terribly of the bundles under socialism.
Bullshit, bullshit and empty bullshit…