Angela Ahrendts, who Apple got to his team in 2014 from the well-known fashion brand Burberry, with the new proud position of Senior Vice President of Retail. At the same time, he is still sitting in the same chair and has the same job as before. Apple simply removed the phrase "and online" from the title of her position stores". Previously, her full position was called Senior Vice President Retail and online stores, which was apparently too long for business cards, so the position name was simplified.
Angela continues to be responsible for the strategy, development and operation of both brick-and-mortar stores Apple store, as well as online stores Apple online store and discusses their plans, observations and problems directly with the company CEO Applewho is none other than Tim Cook.
Since joining the AppIn 2014, Angela focused on erasing the differences between brick-and-mortar and online stories, so that Apple serve more than a billion visitors annually. It also seeks to improve opportunities for education and inspiration within the company's stores Apple. It places great emphasis on the so-called Genius barin which employeesanci Applu help customers. She was credited with a service like pick in store, thanks to which you can order goods online and pick them up at the branch and many other new features that Apple has brought in the last two years as part of its stores.
*Source of photo: makers.com
