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Hello Apple,

I hope you won't be offended that after all these years that we've been together, I'm going to touch you. It's been six years since we last wrote to you, and you're definitely mine Letter for Apple you still remember. This time, however, I have something different on my mind than years ago, something much more important to me personally. You know, I've gotten used to buying a new one every year. iPhone and it's just a cycle that I don't mind at all. We've gotten used to people around me changing their Apple Watch and they still laugh at me wearing Garmins. It doesn't bother me at all and I understand that you have billions of profits from it, which you absolutely need. But lately I feel like you only need them to develop products that you can improve year after year and pitch to people with the vision that they will go and buy them year after year. Like I said, I don't think there's anything wrong with buying a new phone or watch every year, I just want something from you.

Couldn't you please spend some of those billions on taking a display from LG, Samsung or anyone else and wrapping it in aluminum, adding an apple and selling it to me? I don't want an 8K display with the best colors in the world from you, and let's face it, you didn't make the best displays in the world, but at least you made them. Couldn't you just cancel the division dedicated to AirPorts? You know very well that at any time over the years I could have gone and bought a better router than AirPort, even a few classes more powerful. But I love that utility, I love that logo, and I love that AirA port from you, so why will I never see it again?

Why on earth are you selling people a 4 year old computer? Personally, I wouldn't buy a XNUMX year old car, let alone a computer. Why can't users enjoy the touchbar on their desktop keyboard? Do you think it's Magic mouse truly the best mouse in the world, that can no longer be surpassed by anything? Why do I ask that? Because next year it will be ten years since you introduced it, and in those ten years the biggest change was that people no longer have to change batteries, which took about twenty seconds, but have to wait two hours for them to charge.

I want you to make me happy, we could use your products throughout the entire household. I want to be able to go out and treat myself once a year and buy a new mouse, another time a new router, a monitor every few years, and so on. I don't want to just buy products that bring you profits year after year either from direct sales or from iTunes store.

I feel like we've come to terms with your game and we'll leave you enough money every year to spend some of it on development or miniThe production of products that technology companies simply produce, despite the fact that users do not change them year after year. Sometimes it is not just about profit, but also about pleasing fans, those who bought the products before you showed the world a iPhone, iPad or Apple Watch. Sometimes it's just a matter of not having a 50% margin on a product, but for example only 30%, but knowing that people will appreciate it. After all, admit it yourself, you're such a design lover and miniI know that putting a Dell router and a Samsung monitor next to your iMac isn't exactly the height of aesthetics.

So, after all these years, after everything we've been through together, I'd like to ask you just one thing. Try to be there for us, the real fans, the real lovers of your ecosystem and for everyone who loves you all this time. And if you want to be that fashion brand and Angela and Tim have changed you beyond recognition, then please remember that Chanel also makes handbags that women don't change year after year, but have them for their whole life and even then Chanel is the most expensive and the most respected fashion brand in the world. So if you're into fashion, please be Chanel.

Best regards, Roman

AirPort Express MBP

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