Apple decided to do it properlyiosto fight against Google, or rather its internet browser Chrome. After recently reports of user tracking have emerged on iPhone due to internet advertising tempting to switch from Safari on Google Chrome, has launched a new advertising campaign with the rather telling title "Switch to Safari", through which it tries to convince users to prefer its own browser. And this time it is not just relying on traditional arguments regarding privacy protection. On a special website it has also published a specific comparison of performance and battery life, from which it is based Safari significantly better than its biggest competitor. And some of the numbers are really interesting.
One of the main arguments Applu is the battery life MacBookAccording to his tests, Safari allows up to five hours longer battery life when streaming video than ChromeThat's a difference that can be really noticeable in everyday use, especially if you're often working out of reach of a charger.
Apple however, it also boasts speed. Safari It is supposed to load frequently visited websites on Mac up to 35% faster than ChromeHowever, it is important to remember that these are the results of tests of the Applu, which may not reflect the experience of all users. Results may vary depending on the specific device, pages visited, or extensions used.
Another part of the campaign focuses on privacy protection, which Apple has long been considered one of the greatest advantages SafariSpecifically, it highlights the Intelligent Tracking Prevention, which limits user tracking across websites. According to Appbecause Chrome allows a large number of third-party tracking tools to collect information about user activity, which can then be used for advertising purposes. In addition Apple It also highlights the Distraction Control feature, which allows you to hide distracting elements on websites and remember this setting for future visits. It also mentions reader mode, profile support, Apple Pay or the Notify Me function, which can monitor changes on websites and notify users of them.
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In addition to a special page, the new campaign also includes two advertising videos on YouTube, in which Apple represents protection against surveillance and the possibility of hiding disruptive elements. This is not the first such attack on Chrome. Already this June Apple launched a campaign focused on privacy protection when browsing the Internet on the iPhone. But now it is also trying to convince users with specific arguments regarding performance and battery life. Only time will tell whether it will be able to win over some of Chrome users.
It is fastest under MacOS Edge and that's been going on for quite a long time.
I don't know anyone who has macOS who uses anything other than safari
Same here iphone
So I have to use Brave sometimes, because otherwise it's a bizarre ad. And I have it on YouTube too
I use Edge
Nothing on the phone but safari I don't use it. Hopefully it will be so. apple happy😀😀
When he can translate the pages into Czech, I have no problem. Until then chrome.