James Park and Eric Friedman founded Fitbit years ago and helped launch the entire fitness bracelet segment. After leaving Google, they are now returning to the scene with a new product, which is quite far from the classic Fitbit. Their new product is called Luffu Link and at first glance it looks like an ordinary fitness bracelet without a display. In fact, it is primarily intended to be a safety and health assistant for the whole family.
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Forget the display
Luffu Link doesn't have a display, so it doesn't try to compete Apple Watch or a classic smart watch. Its main task is to be on the wrist at all times and collect information about the user, or to allow him to quickly contact his family. The bracelet monitors, for example, activity, sleep and heart rate. But more interesting is the ability to record various notes by voice. The user can use the bracelet to record, for example, symptoms of health problems, medication use, food, mood or reminders.
This is where Luffu Link differs significantly from classic fitness trackers. It is not only intended to tell you how many steps you have taken today, but also to help capture information that may be important for the user and their loved ones.
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Works even without a phone
It is quite interesting that despite its miniThe bracelet has its own GPS and LTE for small dimensions.oneactivity, so it can communicate even when the user leaves the phone at home. It can share its location or contact pre-set trusted people via LTE. For example, double-pressing the button will send information to selected family members that everything is fine. If, on the other hand, the user needs help, they can call for it via the bracelet. LTE connection is to be part of the service and will not require a separate tariff from a mobile operator. The battery is said to last up to five days and the bracelet will be available in Halo Gold, Onyx Black and Sterling Blue.
AI is supposed to watch over the whole family
The Luffu app makes even more sense. According to the creators, it is intended to collect health and safety information of individual family members in one place and use AI to find connections, alert you to changes, and help organize the data.
Luffu was created from the personal experiences of its founders with caring for loved ones. According to them, the problem with current health technologies is that they are mostly focused on the individual, while caring for a person actually concerns the entire family. And that is probably the most interesting thing about the whole project. Luffu Link does not try to be another Apple WatchRather, he wants to create a kind of digital layer between a person and their family, which can discreetly monitor important information and call for help if necessary.
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Luffu is also working on another home-based device that will help coordinate care across multiple households. The company hasn't revealed any details yet, but it's expected to reveal more later this year. The Luffu Link is currently available for pre-order for $249,99, with a retail price of $299,99. The first units are expected to arrive in the U.S. in early 2027.
Pro seniors: I would like something on my hand that doesn't look like a fist to the eye and has fall detection and has a long battery life... so with fall detection this would be great. But it doesn't have fall detection...
Pro others: Something that has vibration notifications for really important things on your phone, doesn't look like a gimmick, doesn't look like a sports band, isn't a watch, and doesn't have a display...
But I'm probably in the minority... most of humanity or the tech guys who create it have other priorities...