Since 2020, fans Apple They are used to perfectly edited pre-recorded keynote, which replaced the previous live performances on stage. However, this year the situation could change at least partially. There are indications that the September keynote will contain more live elements than in previous years.
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The speculation was started by Mark Gurman from the agency Bloombergwho wrote on the social network X that Apple is preparing an "in-person" September event and has called on employeesance retail stores to sign up for an internal lottery to help secure it. Some fans interpreted his post as Apple returns to full life keynoteBut that is very unlikely. A much more realistic scenario is that Apple will follow this year's WWDC, which was mostly pre-recorded, but after the main presentation, a live discussion with Craig Federighi and other company managers followed. Similar live inputs should be included in this year's presentation iPhone 18 Pro, iPhone 18 Pro Max and there could have been more than one first foldable iPhone.
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Pre-recorded Keynote It has its advantages, but...
Pre-recorded keynote they have for Apple a number of advantages. The company can perfectly prepare individual segments, shoot them in Apple Park or other interesting locations and avoid the technical problems that sometimes accompany live broadcasts. At the same time, many fans miss the spontaneous reactions of the audience or the moments when something doesn't quite go according to plan.
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If current speculation is confirmed, this year's keynote will offer a compromise between the two approaches – preserving the cinematic quality of a pre-recorded presentation, but adding more of a live atmosphere straight from the Apple Park. For a complete return to the classics keynotewhich he led Steve Jobs or later Tim Cook, but according to the available information, this does not yet appear to be the case.
