September Apple keynote is fast approaching and with it unpleasant news for fans of the brand. According to a growing number of analysts, Apple This year, Apple will not only increase the performance of its new devices, but also their prices. The biggest price increase is expected for the new generation of iPhones. Pro, but other products may be more expensive.
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The most attention-grabbing iPhone 18 Pro a iPhone 18 Pro MaxWhile earlier speculations even spoke of a price increase of up to $300, more recent estimates are more sober. However, analysts agree that some price increase is practically inevitable. The reason is mainly the record-breaking expensive memory chips, the new 2nm processor and rising production costs. The first foldable phone should also be expensive iPhone, which is often referred to as iPhone UltraIt has long been expected to cost over $2,000, making it the most expensive iPhone in history. However, in its case, it is not a price increase compared to its predecessor, because it will be a completely new product line.
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However, it is of course not ruled out that higher prices will also affect new Apple Watch or AirPods, although there is no specific information yet on how much they should become more expensive. Apple However, it has already raised the prices of Macs and iPads this year due to the sharp rise in memory prices, and company management has indicated that the wave of price increases may not end there. Although memory prices Apple Watch ani AirThey cannot fundamentally influence the Pods, because in Apple Watch the memory is small and in AirNo pods, but the more expensive chip production can of course affect the price.
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Tim Cook during a recent call with investors, he admitted that Apple He was very reluctant to raise prices, but at the same time he admitted that the company had to respond to the unprecedented rise in computer prices.oneWhen making decisions, he takes into account not only costs, but also expected sales and customer interest. However, the definitive answer will only be provided by the traditional September keynoteBut if current estimates are confirmed, this year's generation of new Apple products will not only be one of the most technologically interesting in recent years, but also one of the most expensive.
