It seems that the experiment Applu with model iPhone Air turned out exactly the opposite of what the Californian giant had imagined. According to the latest information from analyst Ming-Chi Kuo, demand for the phone has completely failed and the supply chain has already started to cut production and deliveries by more than 80%. Some componeThe longer-term deliveries are even expected to be completely phased out by the end of next year. The analyst confirms the words of Nikkei reporters who came up with more or less the same claim a few hours ago.
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Kuo claims that the failure of the iPhone Air only confirms that current models iPhone 17 to 17 Pro cover the vast majority of demand for premium smartphonesoneoh, so Apple apparently did not find enough space for another product category. Similar information was also provided by the Japanese Mizuho Securities in recent days, according to which it has Apple reduce production by one million units, and daily Nikkei even speaks about "virtually zero interest" from customers. But the failure of the thin iPhone is not entirely an exception. According to Asian sources, Samsung is facing the same problem with its ultrathin Galaxy S25 Edge, whose next-generation development was to be canceled due to weak sales.
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Apple He has been trying similar experiments with “secondary” models for several years. At first he failed with the compact iPhonem mini, then with a larger iPhonem Plus, and now history is repeating itself with the thin iPhone Airwhich was supposed to attract miniwith a thickness of 5,6 mm, but lost some of its functions. Whether Applu manages to take fourth place in iPhone portfolio will only show in the coming years. According to speculation, a completely new foldable smartphone is set to arrive in 2026. iPhone, which could bring a breath of fresh air to the line and perhaps even repair the reputation after the not-so-airy end of the iPhone Air.
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So when the price drops to 15k, maybe I'll buy it.
It's funny how many different unboxed and used and new Air it is on offer on alza :D
It's the same as with all the small SE models - nowadays, nobody really cares about a giant, heavy phone (except me :-) ), so every attempt to launch it has failed. Oh, where are the pursuits for the lightest and thinnest phone?
I also Maxe never wanted and every year I had new and new ProI tried it for the first time last year 16 Pro Max and this year I had to upgrade to 17 Pro MaxIt's actually easy to get used to, but everyone rejects it at first.
It's ideal to try it for a month and you won't want to go back.
Well, not for everyone, I always had Pro and I think that Pro it's the perfect size, now I have it Airand the display is amazing with small bezels and that size, but I still think 6,3 is the sweet spot. Max certainly not for me, Air It's a bit of a paddle imho.
If there was a way, I would gladly go back to a smaller display. Even after a year of use, I still haven't gotten used to the 6,1" one because it's more than I can comfortably hold with one hand, but 13 mini It's a bit too old a model and there is no successor.
That would be cool... if... it had the same photo as mine iPhone, it didn't have such a terrible hump. I think everyone wants to take pictures these days, so discounting a camera is stupid.
Ta mini it was great
AIR it is probably good
But both have the same denominator of failure – an exorbitant price