Close ad

Carl Pei, founder and CEO of technology brand Nothing, is definitely not taking things too seriously. Even though his company's investors include Tony Fadell, the man who helped Appto create the iPod, in an interview with Wired magazine, Pei addressed today's Applu didn't take the bait. The company that once introduced him to the world of technology is, he says, no longer what it used to be. And it certainly doesn't end there.

"Personally, I Apple in his youth he was very inspired by products such as the first iPod, the first iPhone. Thanks to them, I decided to enter this industry. But today it is just a giant corporation that has long lost its creativity. Pro the younger generation is no longer inspiring at all"," said Pei, adding that this stagnation is opening up space for new brands such as NothingThat's why he and his team are trying to build a brand that will be "inspiring again."

She also came under fire from criticism Apple Intelligence, i.e. an AI tool that was supposed to bring a fundamental revolution to the apple world. "Loni Apple made around Apple Intelligence huge hello. And a year later? It's just generated emojis. Users are rightly skeptical"," Pei didn't take the napkins.

And speaking of artificial intelligence, according to him, it is the future of the entire industry . And with it comes a radical change in how we will treat smartphones. " In a few years, we will have only one single application on our phone, and that will be the operating system itself ," Pei said specifically. According to him, the operating system is to become a personal agent that will know our needs, predict our actions and act independently. " Today, we have to plan every task, open the phone and type everything in ourselves. But in the future, the system will take care of what we want or need. It will suggest a solution and immediately implement it. Automated, proactive, smart ," believes the founder of Nothing.

And when should this revolution happen? Pei is a realist. According to him, we will have to wait and see. miniat least 7 to 10 years. "Today, if we said we were going to completely remove apps, no one would buy the phone. We have to go step by step, debug, test, learn. Users have to go through this journey with us..” Pei may be talking about a future that is still far away. But it is also one that is definitely worth paying attention to – especially if Apple it is truly starting to lose what once made it special.

Today's most read

.