"You wouldn't steal a car. You wouldn't steal your wallet. You wouldn't steal the TV…”. Many of you will surely remember this legendary anti-piracy campaign to discourage people from illegally copying DVDs and downloading movies. Let's remember her a little more in today's retro article.
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The aforementioned spot, which has seen a number of reworkings and parody versions over time, was created in July 2004. In the years 2004-2007, it was shown in cinemas all over the world, and you could meet it on DVD movies, where its playback started just before starting the main menu, and it was impossible to skip it. The clip depicted a young person illegally downloading a movie from the Internet. Shortly after the start of the download, there was a cut and footage of the theft of a car, handbag, television or DVD with a film directly from a rental or store. To the accompaniment of dramatic music, viewers were warned via large titles that "downloading pirated movies is stealing, and stealing is against the law". "Piracy is a crime," proclaimed the closing credits of the legendary spot.
It is difficult to say whether the spot really had the expected effect. Those who saw the films nestThey didn't burn the DVD on principle, they considered it unnecessary - at most they were indignant at the fact that it was impossible to skip the spot on a legally purchased DVD. And the hardened "pirates" and most of the others made fun of the spot. The video has seen dozens, if not hundreds, of more or less successful parodies. One of the most famous versions is the one that once appeared in the series IT Crowd.
We can still trace the influence of the anti-piracy campaign today – it wasn't that long ago that a picture was circulating on social media that looked like a still from the aforementioned video, with the words "You wouldn't screenshot an NFT.
Film "piracy" took many forms, from burning DVDs to sharing and downloading films via torrents, and later on, various websites were added where you could watch films and series after clicking through a lot of ads. In today's era of streaming services, when one account is often shared by several people who also share a subscription, this phenomenon has practically disappeared. Last year, the professional magazine The Information Society published an interesting study in which experts evaluated the influence of anti-piracy campaigns on people's behavior. The result probably surprised few people - these campaigns turned out to be completely ineffective as a prevention measure. They could even be seen as a source of information that it is possible to obtain a film illegally and for free. Moreover, people often did not perceive production companies and filmmakers as victims of piracy, and on the contrary, they found it unfair that they had to pay more and more money for a film in the cinema or on DVD - and even before the film experience they were "rewarded" with dramatic advertising that, paradoxically, indirectly suspected them of piracy.
Yo, I remember this. In the cinema, they filmed it on a camera and then burned it on a DVD and sold it to people for 150 CZK. They say it was more interesting than Czech cinematography.
The low-quality movie rip downloaded from DC++ didn't even burn, tried it and deleted it immediately :D
What really bothered me about the unskippable video was that paying viewers wereeventHe vehemently curses at the pirates. While the pirates here were spared.
... I would just like to point out that downloading a movie was never a crime in CR!
Are you sure it was in theaters too? Since 2003 I've been going to about 20 movies a year and it was never in the theater. It was specifically on DVD because of piracy. And sometimes it alternated with Maxby ips Fig.
It was in cinemas... I go to the cinema once a year, sometimes even once every 1 years, and I saw it in Zličín before Aladdin in 1.
Last year, it was no longer the case with Avatar 2. They probably understand that no one will want to see this crap again.