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As part of the expected release of the next update for iOS 14 plans Apple also updated the rules for apps that track users' activities across other apps and websites they visit. They will now always have to ask the user for permission before obtaining the identifier that allows the collection of this data, but a number of large developers have begun to criticize this newly introduced policy. According to the head of software engineering AppHowever, according to Craig Federighi, app developers will have no choice – if they want their apps to remain App Store, they will have to comply with the new rules.

New policy AppThe new law to protect the data of its device owners, which is expected to be implemented early next year, has been under fire from major developers and online advertising operators for some time. Until now, they were able to collect data from the use of other applications and visits to websites in order to better target advertising and personalize the ads displayed to them according to a unique identifier that iOS However, the user will now need to first consent to the use of this identifier for background data collection, just as they consent to, for example, tracking your location. Federighi to the opponents, among whom he loudly included Facebook, responded in a recent conversation for The Telegraph and mentioned that his new policy Apple plans to enforce. “Any form or mechanism of tracking users for advertising or providing information to data traders will need to first seek permission. Otherwise, it is a violation of the terms of use.” App Store and thus the basis for removing the application from App Store, “ he said in an interview.

Despite numerous criticisms, however, it cannot be expected that App Store so many popular applications such as the aforementioned have disappeared FacebookFederighi himself emphasized in an interview that developers are expected to adapt to the new rules. "Even the greatest players understand that they have to play by the rules," added.

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