The social network TikTok, which allows users to record short, funny videos and share them with the whole world, has already attracted more than a billion and a half users, something that only a few other companies have managed to achieve so far. Facebookua Instagram. Other tech giants are understandably using this platform from ByteDancThey feel threatened and cornered, so they come up with new features to compete with it and attract a few lost souls back. It's no different with YouTube, and Google, which decided to attack TikTok directly with its Shorts videos.
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The fight between Eastern and Western tech giants continues, with companies like Google and ByteD likely toance to tell. The latter company came up with a rather unique idea in the form of TikTok a few years ago, which attracted billions of users and established a new internet trend. However, YouTube somehow forgot to adapt to the competitive environment and experienced a slight but steady decline in users who happily switched to the competition. However, Google is trying to fix this with the Shorts function, i.e. short videos built directly into the platform, which will resemble TikTok and at the same time use the huge library of licensed songs that YouTube has. You will be able to use all of the available songs in your short recordings without hesitation. This would significantly disrupt the monopoly of the competition and at the same time Google would open up a completely new market with this step.
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In addition, if the Shorts feature turns out to be a huge success, the tech giant would have reason to celebrate not only because of the influx of new users, but also because of the Premium subscription, which could compete with the likes of Apple Music or Spotify. However, these are still quite wild speculations that have not yet been officially confirmed. We will probably have to wait for some time for new content, as Google wants to refine the details and come up with something that will really put the competition under the hammer. However, this is definitely an ambitious idea that would stir up stagnant waters and make both companies try harder and impress potential users.
Tik tok is better