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From time to time, technology giants are subjected to nasty criticisms and unflattering comments, especially related to their business model or promotion style. It is not an exception either Apple, which has been facing criticism from almost every side lately and can sometimes be hard to do justice to its critics. This time, the Apple company heard a complaint from a developer working for the American social network Tumblr, according to which iOS It is dangerously close to adware, at least in the way it displays and presents ads.

"Apple is resorting to increasingly subversive tactics to force people to buy their products. This is mainly through advertisements, of which there are simply too many. What is even sadder is that these advertisements are also built into the services that most customers pay for. In the case of iOS 13 the situation has reached such a point that users are faced with promotional materials from the initial system setup to the entire period of use. Moreover, advertisements cannot be hidden, even through special system functions. Some of them can be hidden or switched to the background, but they are still present even in such platforms as Apple Music or App Store. There is actually one term that describes this type of software perfectly – adware. I hate to say it, but that is what it is. iOS happened. If you don't pay for the service, you have to deal with a flood of ads, some of which are quite annoying. On the one hand, I understand this, but this approach unnecessarily limits the user experience and I'd like to share with you the applications and parts of the system where ads are from Apppermanently installed. Toonec Finally, just reset your phone to factory settings, install iOS 13, register a new oneCloud account and you will see for yourself what I am talking about. Apple of course, he has the right to draw attention to his services with the help of advertisements and try to convince users of their benefits, in many cases you can also disagree with me, but the truth is simply this. While many of the ads aren't that invasive, together they form a tangled web that clearly represents how a company intentionally degrades the user experience for profit. And believe me, the situation will not improve, quite the contrary. Apple continues to expand its services and the adware problem will only get worse. At least until the users stand up for themselves.” commented Steve Streza, a developer for the Tumblr social network in a blog post.

In his lengthy post, Streza later mentioned services like Apple TV+, news Apple News+, payment card Apple Card or a gaming paradise named Apple Arcade, because according to him, these are the Applein his iOS most "pressed". Whether he is right or not, we will leave it to each of you to judge. From our point of view, however, there is something wrong with Streza's criticism, since some services are discreetly promoted in the system on a relatively large scale and can certainly be disturbing to some. It was also quite interesting recently that, although it has Apple in its rules prohibiting the promotion of hardware products in App Store, himself promoting it on iPhones 11 and 11 Pro smuggled as an app preview Apple StoreSo it's not exactly fair play on his part.

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