Company Apple has a decent collection of classic, in some cases even iconic, advertisements. Thanks to a powerful tool called the Internet, we have the opportunity to remember them all years later. Let's take a look at the top 14.
What he does Apple Applem, are not only his iconic devices, but also great advertising spots. When one says “cult Apple advertisement", most people probably remember mainly the spot "1984" from Ridley Scott's studio. Even the lesser-known advertisements should not be forgotten.
High Technology, Inc. (1977)
One of the first - or rather, probably the very first in history - television advertising spot promoting a computer Apple II. The quality and concept of the spot fully correspond to the time in which it was created - sit back and see what was going on back then Apple II offered.
Two Kinds of People (1983)
It's 1983 and company Apple you konecan afford professional actors in commercials. Even before the arrival of the legendary Macintosh, the company introduced Apple Lisa computer to the world. The advertisement for it starred a young Kevin Costner, and even then we could hear that the world is divided into Apple users and others. Enjoy the apple essence of the eighties.
1984 (1983)
Ridley Scott and a reference to George Orwell. Macintosh. Super Bowl. Keywords related to the cult advertisement 1984. Interestingly, it was not enough, and the spot did not reach the public at all - the company's board of directors Apple It wasn't very popular at the time. Advertising wasonec got out and literally triggered an avalanche effect without needing a worldwide network.
Bluebusters (1984)
Bluebusters was an in-house commercial, featured on Apple International Sales Meeting in Hawaii in October 1984. The ad references the popular movie Ghostbusters and subtly takes a swipe at IBM.
The Quadra Revolution (1991)
Winding, twisting road, changing time of day and weather conditions... could you reliably determine where it is going in the first seconds of the spot?
The ad promoted the Macintosh Quadra line of computers that Apple introduced in October 1991.
Mac vs. Ordinary PC (1993)
Even before starting a successful series of funny spots on the topic of Mac vs. PC released by the company Apple advertisement comparing a classic personal computer and a Macintosh. The ad is imaginative, snappy… and includes a funny (and at the time true) claim that Macs are cheaper than PCs.
https://www.youtube.com/watch?time_continue=31&v=MBOBzSVqIYQ
Dinosaurs (1994)
In a 1994 commercial called Dinosaurs, the Apple company took a bit of a jab at its competitor. Microsoft and its operating system Windows. In the commercial, we can see a father who wants to play an interactive CD-ROM with dinosaurs to his son in good faith, Windows but she betrays him. The boy soon runs out of patience and goes to visit a friend. Despite the dignified tone, the users of the spot had to be right - to run on the computer of the time with Windows CD-ROM was not for the faint of heart.
https://www.youtube.com/watch?time_continue=30&v=DlqaC3Kvcw4
Internet (1996)
"What would you do to change the world?" asks the ad from 1996 suggestively. The spot is likable, positive, and somewhat naive. But it perfectly describes the atmosphere that the public spread of the Internet has created in society.
https://www.youtube.com/watch?time_continue=31&v=KbK7gNqNUa0
Think Different (1997)
At one time, the company's advertisements were Apple to a large extent "sunny". But they did not lack a certain power, urgency... and above all, they have become indelibly inscribed in the history of advertising and marketing. Among such treasures is the spot Think Different from 1997. The screen alternates between familiar faces of personalities who have changed the world in their own way, the footage is accompanied by the iconic monologue "The Crazy Ones “.
https://www.youtube.com/watch?v=cFEarBzelBs
Snail (1998)
Apple returned to jokes and sarcasm in 1998 with the Snail commercial. In a snail ad, Apple pokes fun at Intel's Pentium II processor and compares it to its own Apple G3 chip. A slowly crawling snail with a "pentium two" on its back is really more than apt.
https://www.youtube.com/watch?time_continue=34&v=Cz78v4euRd0
3 Steps (1998)
In 1998 he was Steve Jobs already back in Applu. The popularity of the Internet spread unstoppably around the world and Apple introduced colorful iMacs. In addition to their unusual, elegant design, they featured all-in-one functionality and, above all, the incredible ease of connecting to the internet for that time – the 3 Steps commercial clearly shows us this.
https://www.youtube.com/watch?v=6uXJlX50Lj8
The all-new Apple Music (2016)
Ads on Apple products have undergone some transformation over time, but some things have not changed. Even nowadays Apple bets on famous personalities - when promoting their service Apple Music used James Corden from the show Carpool Karaoke, which became part of Apple Music.
https://www.youtube.com/watch?v=CQY3KUR3VzM
Romeo and Juliet (2016)
While reading the article so far, did you feel like we left out the ads? iPhone? Are you missing the "Hello" ad on the first page? iPhone or "Strength" on iPhone 5S? How about "Romeo and Juliet," showcasing the iPhone 7 Plus' camera capabilities?
https://www.youtube.com/watch?v=hxs0dsHgfWU
The Rock x Siri Dominate the Day (2017)
In 2017, Dwayne “The Rock” Johnson and a virtual voice assistant came to the fore Siri. He wanted to advertise Apple primarily to remind users of its existence and the possibility of using it in the upcoming Home In the advertisement Siri It will help Rock organize his busy day flawlessly. We'll leave it to others to judge how it works in reality.
https://www.youtube.com/watch?v=ufBLI6bB9sg
Apple in addition to the spots presented here, he has a number of other commercials of various types on his account, and perhaps each of them has its staunch supporters. Which Apple Which ad do you like the most? It's the "Mac vs. PC" series, the newer ads for iPhone or classics like 1984?
Source: Mashable
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