Did you think the name "App Store" is an original work of the company's management Apple? The story behind the name of Apple's online app store is actually a bit more complicated. With the idea for the name "App Store" was originally conceived by Salesforce CEO Marc Benioff after a meeting with Steve Jobs in 2003. He wanted to name his own company's software ecosystem that way, and even registered the domain AppStore.com. How toonec it happened that App Store became exclusively "app"hunting" matter? About the story App Benioff shared the story with the public in his book titled Trailblazer: The Power of Business as the Greatest Platform for Change.
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In addition to Benioff, the aforementioned meeting with Steve Jobs in 2003 was also attended by Dave Moellenhoff and Parker Harris from Salesforce. Co-founder AppDuring their visit to Cupertino, he gave the trio of entrepreneurs some valuable advice on building and growing a successful company, and one of those pieces of advice was to develop a software ecosystem on cloudon a web-based basis, which in 2003 was not nearly as common a procedure as it is today.
In his book, Benioff describes how one day at a price in San Franciscoanciscu had an “irresistibly simple idea” – what if any developer anywhere in the world could build their own apps for the Salesforce platform? And what if Salesforce allowed developers to store those apps in some kind of online directory from which users could then download them? Benioff goes on to say that from this idea to coming up with the name “App Store" was just a few steps away. According to Benioff, he registered the domain the very next day. Interestingly, while Salesforce customers were cloudexcited about the new "storage" of applications, the name App Store they didn't like it that much anymore. In 2006, the platform's name was changed to AppExchange.
Domena AppStore.com remained unused in its “winter sleep” until 2008. That same year, Benioff was invited back to Cupertino to attend the unveiling of a major new feature related to iPhonem. When Steve Jobs on stage he announced to the audience his arrival App The story, Benioff said, was in shock. Apple although the domain AppStoreIt didn’t really need the .com—its online app store wasn’t on the website—but Benioff willingly reassigned it to Jobs that same day, backstage. In his own words, it was a gesture of kindness to the mentor who had helped him so much with the development and growth of Salesforce.
