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Apple is able to sell tens of millions of new iPhones every year, mainly thanks to existing users. They do not hesitate to go and replace their current one either every year or once every two to three years. iPhone for a new one. Their older phone can still do all the essential functions, but the new one will always bring something extra that you don't necessarily have, but simply want. You can easily call from a phone that's several years old. iPhone, you can run any application or game on it. (except for the end of support for 32-bit applications in iOS). New camera, change from Touch ID na Face ID, better design, better display or battery life, for example. These are the reasons why you decide to buy a new phone even though your phone still works.

Unfortunately, if we look at Mac computers through the same lens, we haven't had much motivation to update in recent years. ProMac sales are experiencing a year-on-year decline and they are definitely not selling as many as you would like. Apple presented. The biggest change in the last few years, in terms of gadgets, was brought by MacBook Pro in 2016 in the form of Touch ID and Touch Bar. Arguing about whether the Touch Bar is actually useful and whether it is a great thing or a complete waste is irrelevant now. It is simply the only real novelty that you do not have on an older computer. Everything else, however, has been around for many years. If you have your first computer with Retina display and you are a regular user, then you probably haven't had the need to replace it with a newer one in the last few years. Even if you consider how much you will sell your current computer for and how much a new one costs, nestYou don't even have to pay the difference between the selling price of the old one and the purchase price of the new one to buy a new computer.

I have a 5 iMac 2014K on my desk, which I can run everything I need without any problems, has the latest operating system, and I can't use a better machine for my work. If a completely new machine landed on my desk now, nothing would change for me. However, if an iMac with Face ID or a keyboard with Touch Bar, then I would definitely consider changing. Yes, these are little things that I just made up, but they are still something that I don't have on my current computer and they would definitely be little things that would please. Unfortunately, changing basically only the processor and graphics card, because that's the only thing that's different from my new computer, doesn't make much sense to me. Yes, of course you can argue that the new computer is more energy efficient, has a slightly improved display and a few little things inside are different, but these are things that the average user doesn't really care about.

AppIn short, in recent years, the computer industry has lacked innovations similar to those that force us to buy new iPhones. Until there is nothing that a new computer can do in addition to what is on your desk, you have no reason to buy it. Moreover, the vast majority of users are really people who can get by with a few applications that do not require 64 GB of RAM and the latest i9. However, these are people who enjoy new technologies, people who want to enjoy new gadgets and possibilities. Unfortunately, these are currently not available to them Apple it doesn't work with its Macs. Personally, I hope that this will change in time, because looking at the same computer again and again for the sixth year is no longer fun for me.

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