Shopping online is getting easier. Newly, in the Czech Republic, the Apple Pay. Customers are also increasingly making purchases directly from their mobile phones. “More than a quarter of people now pay via their mobile phone or tablet,” says Barbora Tyllová, country manager PayIn the Czech Republic, Slovakia and Hungary.
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How is the share of payments from mobile phones growing?
It grows long-term and reliably. It is evident that people's internet activities are moving to mobile devices, and this also applies to shopping. It is not only the payments themselves, but also the steps that precede them. This is, for example, searching and comparing different offers. In this way, roughly half of customers already use their mobile phones in their purchases. And more than a quarter of people already make a payment via mobile phone or tablet.
What is the share of Android and Google?
According to data from the global payment network PayMore device owners use mobile phones for shopping Apple. Most mobile payments go through them.
What helps the development of mobile payments?
It is certainly related to the expansion and development of mobile phones and mobile data plans. Internet in your pocket is a common part of life for many people today. The development of e-commerce, which is massive in the Czech Republic, also plays a role. There are over 40 e-shops, which is one of the highest numbers in Europe per capita. A decisive role is also played by innovations that, among other things, simplify payments.
Apple Pay is very popular in the Czech Republic:
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On the other hand, is there something that slows down mobile payments?
Some online stores do not adjust the payment options offered for devices whose screens are a few centimeters wide. This makes it difficult to shop on them. Fortunately, most retailers are now aware of the importance and power of mobile phones and are adapting technologically to them. Those who do not do this will be less attractive to customers. The reality is that tens of percent of customers will not complete their purchase. There can be several reasons, of course, one of the most common is payment. ProIt is especially important for merchants to have a fast and simple payment system.
What news have you recently brought in this direction?
From a merchant perspective, for example, our global platform PayU Hub. It facilitates cross-border payments, the volume of which is growing rapidly. Thanks PayWith Hub, it is very easy for e-shops to expand abroad. Thanks to it, they can easily make online payments worldwide in all existing currencies via more than 300 payment methods. We have also recently replaced our anti-fraud module with a new one, which helps not only us, but especially our clients, to detect fraudulent transactions.
And from the perspective of ordinary customers?
We are among the first to make modern payment methods available to them. the very last novelty that we made available in February is Apple Pay. We already have the first active e-shops using this payment method (for example Pilulka.cz) and according to the first reactions it looks like there will be a really big interest in this type of payment. Another very interesting recent news is also Google PayBoth services offer a very fast and easy payment method, allowing customers to pay for their purchases with a single click, without having to retype their card details for each transaction. Google Pay i Apple Pay protects card data with multiple levels of security using the most modern data protection infrastructures in the world.
