The fact that the American manufacturer of sports cameras GoPro is troubled by one problem after another has been talked about in technology circles for a long time. Financial problems have had a significant impact on the company, which is why there has been talk of buying it for a long time. The company DJI, which specializes in the production of drones, showed initial interest. However, too high a degree of risk, in the form of buying a declining brand, forced interested parties to back out. Now a new acquirer is entering the game, which is said to be trying to take GoPro under its wing. We are talking about the Chinese smartphone manufacturer Xiaomi.
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A well-known company producing action outdoor cameras is falling on the market year after year. In 2016, the company was forced to get rid of around 600 jobsancov. Even the inclusion of drones in the company's repertoire did not help them to improve profits, and therefore the GoPro Karma project completely failed. Half a year has passed since the release of the last camera model, but the results are still, so to speak, poor.
Its founder Nick Woodman commented on the theoretical agreement between the Chinese manufacturer Xiaomi and the company GoPro. He is open to the idea and also thinks that the combination of these two companies could resurrect the former popularity of phenomenal outdoor cameras. Further information specifying the details of the deal between the two companies is not yet known. Well, the fact is that in 2014, after the recent arrival of the GoPro company on the stock market, its market value remained above the $10 billion mark. Well, the past period, which had a rather negative impact, caused that if this deal is confirmed, it will cost Xiaomi "only" 700 million.
- If you don't mind the GoPro brand and would like to get one of their products, click on this link.
