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Streaming music content is very popular. In this day and age of high or unlimited data limits and almost 100% network coverage in the country, most people prefer streaming music as opposed to music stored on their phones. The biggest star in the music streaming field is undoubtedly Spotify. Apple has been trying for almost a year to enter this area of ​​the market with its Apple Music, but it's Spotify that's seeing record numbers of paying users. And this trend started right around the time the service Apple Music came to the market. 

Apple Music reached 11 million paying customers in 13 months of operation. In contrast, Spotify recently announced that they had surpassed the 30 million paying customer milestone. At the time of launch Apple Music, i.e. last June, Spotify had just under 20 million subscribers. The total number of active users also increased over the same period, from 75 million to 100 million.

"It's great that you Apple added to the industry. Thanks to this, the general awareness of what streaming services actually are is rising. We are glad that we are not alone in this, because it is difficult to build a certain business alone. Ever since Apple Music entered the market, we are growing faster than ever before,” said Spotify CEO, Jonathan Forster.

Apple Music certainly helped to further popularize similar services. Spotify was founded in 2008 in Europe, and came to the US in 2011. In May 2014, it had only 10 million paying users, so it has grown by more than 200% in the last two years. However, the company continues to operate at a loss, as it pays huge sums to individual artists. However, it believes that together with the increase in the number of paying customers, they will get into the green.

spotify vs apple music

Source: Macrumors

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