Apple is preparing a big revolution in his music business. The company decided to fight against stagnant music sales in iTunes by buying Beats Music and now plans to integrate it directly into its products. On the other hand, the 10-dollar service today is used by only a ridiculous number of users compared to competing solutions, especially with Spotify, which has a total of 60 million users, of which 25% pay for the Spotify Premium package. By comparison, in January/January of this year the Beats service had Music only 110 active subscribers.
Streaming service Applu, according to the latest information, should work in such a way that the company will provide free samples of songs similar to those given by music artists on SoundCloud and then informs you that if you want to hear the whole song, you have to subscribe to the service. In addition, there could be a possibility that users will be able to try a free trial version of Beats Music lasting 1-3 months, depending on how it will be Applu dariť in negotiations with publishers. The second option to listen to music for free will be the possibility to make available free samples of your songs, thanks to which it turns out that users will still have the opportunity to use the service without having to pay for it. Although in case Applu, unlike Spotify and YouTube, the free version will be quite limited.
The company also plans to eventually introduce a new iTunes Radio, which will offer music stations curated by real people, such as DJ Zane Lowe and his team, who moved from BBC Radio 1 to Applu to participate in the company's new music products. However, priority is given to the Beats subscription service, which will be the focus of attention on WWDCwhere has Apple to officially introduce iOS 8.4 to iOS 9. Finally, it is to be hoped that sa Applu will not succeed in forcing publishers to withdraw their content from competing services, namely YouTube and Spotify. Of course, if it is confirmed that Apple he really should have forced the publishers to take this step.
*Source: Cult of Mac
