Despite the fact that ads from TBWA / Media Arts Lab are rated better than ads from domestic production Applu, the company still plans to terminate cooperation with the agency. Instead of a foreign agency, Jimmy Iovine, who became an employee of the company, should be in charge of the new ads Apple after the company bought out Beats. Iovine seems Applu as a very good choice as his company Beats has gained a lot of popularity due to its aggressive marketing strategy and advertising campaign.
Most recently, the company released The Game Before The Game commercial, where the company presented the world's key soccer players with Beats headphones. The power with which Beats presents its products is something it wants Apple have been used practically since 2011, when competitor Samsung launched an advertising campaign "Next Big Thing" and presented that other products can also be interesting. At that time, it was an advertisement for Samsung Galaxy S II, which was very popular at the time and is still popular today, even though software support is no longer available for it. The ad campaign last year even pissed off Phil Schiller so much that he suggested ending TBWA/Chiat/Day because it failed to effectively counter Samsung's attacks. But Beats is a very strong brand in this regard, and if it Apple also used it for advertising purposes, then it should be Apple a very positive influence.
*Source: New York Post
