ProYahoo!'s missed opportunity with weather in iOS 8 hints at uncertain future for Stocks app

 In the latest iOS 8 there is a weather application, which no longer supplies data from Yahoo!, but from the Weather Channel. Yahoo! thus, after several years, he is leaving the position of the main supplier of weather information for Apple. This move is said to be behind a former member of the board of Yahoo! David Kenny after moving to the Weather Channel.

Kenny reportedly negotiated with Apple about the possibility of supplying information for the weather application, which Yahoo! into a loop that gradually began to close until it finally closed completely. In previous versions, Yahoo! was the exclusive weather information provider. This fact, however, in iOS 8 changed. Kenny lured Apple especially for a better offer of weather information than provided by Yahoo!. As a result, Weather now contains a nine-day forecast instead of five, details such as sunrise or sunset and other more detailed information are now located at the bottom of the app itself. Yahoo! though precoval with Apple to extend the contract, but he did not realize the need to provide a better data spectrum, as is the case with the Weather Channel. It was this factor that weighed the most and therefore Yahoo! lost a very lucrative contract. Another board member of Yahoo! was heard that this company realized too late the need to extend the contract with Apple and the team fell out of the relatively high market position it held together with Apple.

This decision Apple switch to another provider give pre Apple it also suggests the very uncertain fate of the Stocks app. Since, just as it was in Weather, Yahoo! main data providers. If you would Apple decided to cut off his contacts here as well, it could mean another blow to Yahoo! Apple could use information from other portals such as Bloomberg, CNBC or Reuters. We will probably find out in the near future whether that will be the case beta versions iOS 8.