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Apple is preparing a new version of its Apple TV. It didn't manage to make much of a dent and as I myself Apple Inc. acknowledges that this is more of a hobby product that not everyone can afford. The company's management is well aware that the fight for its customers' living rooms will be very tough, given the competition from companies that are not even in the computer industry. Such as Olufsen&Bang, Sony, Thompson, and many others. Recently, Apple hired a group of new designers and developers who are working hard on a new version Apple TV.

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