John Ternus, who has just September 1 replaced Tim Cookand as the company's CEO Apple, has become the main face of TIME magazine's issue. The issue dedicated to the best inventions of 2026, which will be released on October 26, features an extensive interview in which the new boss reveals the background behind current products and the direction of the entire company.
The competitors' puzzles were lousy
Veliternian operates in Applu since 2001 and before his promotion he led the development of HW. He experienced his baptism of fire in his new role just eight days after taking office, when he unveiled the foldable iPhone DuoWhen asked how the new Apple product differs from the established competition, he didn't mince words and clearly indicated why. Apple with a similar device he waited so long. "Other examples in the world seemed a bit cheap and miserable"," Ternus said in an interview. He says his enthusiasm for the brand dates back to his childhood. He was only eight years old when his father bought a computer for the house. Apple II. "I started playing games on it and... AppI fell in love," he recalled.
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We don't want to do everything.
The interview also touched on the surprising spring announcement that the apple tree Siri AI relies heavily on models Gemini a cloud od GoogleTernus defends this pragmatic approach by striving for maximal efficiency. "We don't aim to make every single part of a product. We focus on the things where we can make a real difference.," he explained, adding that Apple prefers to limit himself to the most important things, into which he then puts all his effort. The former pilot was also mentioned Tima Cooka. The one in Applu remains as executive chairman and his main focus is now communicating with politicians and regulators around the world. John Ternus (at least in my eyes) seems like an exceptionally nice guy so far. Applu will gradually convey his vision and we will see where he takes it. It has a promising start. You can find the cover below the paragraph.
