When Tim Cook At the beginning of September this year, he announced that he was stepping down as CEO after fifteen long years. Applu, he surprised many. Even more interesting, however, was the timing of his departure. The handover of leadership to John Ternus took place just eight days before one of the most important product presentations in recent years, at which Apple showed the world his first foldable iPhone Duo. Proč Cook Didn't he at least wait until his performance? He has now answered this very question in an interview with the British The Independent. And his explanation is quite interesting.
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Cook wanted to give Ternus the best possible start
Tim Cook in an interview with journalist David Phelan, which took place at the London headquarters Applu at Battersea Power Station, spoke about the handover of the company's management. According to him, it was not a hasty decision, but a process that had been in the making for several years. Apple He wanted to ensure the smoothest possible transition between the two CEOs and avoid any complications that such a fundamental change could bring.
More interesting, however, is the explanation of the timing itself. Cook he admitted that he wanted to give John Ternus the best possible start to his new career chapter. And since success is Applu, largely associated with introducing new products, decided to hand over leadership to him just before the iPhone premiere Duo.
"I wanted John to have the wind at his back", he explained Cook He considers the current product cycle to be exceptionally strong. The new CEO has the opportunity to launch a product that can be a game changer for the future. Applu represent a milestone as significant as the first one iPhoneAnd although Cook He undoubtedly participated in its development, but he left the performance itself to his successor.
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Ternus received the same advice as before Cook from Jobs
The interview also touched on Steve Jobs, after which Cook took over the management in 2011 Applu. Jobs advised him then not to try to think about what he himself would do when making decisions. And he is giving similar advice now Cook also handed over to Ternus.
According to him, the new CEO should primarily create his own way of managing the company and focus on areas in which he can Applu bring the greatest value. So he definitely should not try to imitate his predecessor. After all Cook He himself recalled that he did not try to be the second Steve Jobs during his tenure, as each of them had different strengths.
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Cook while Apple has not left completely. Since September 1, he has been serving as Executive Chairman of the Board, so he is still involved in the future direction of the company. However, John Ternus now has the opportunity to make an impression Applu has his own style. And given that he comes from the field of hardware engineering and, according to recent information, is also heavily involved in product design, it will be interesting to see what direction the Californian giant will take under his leadership.
