John Ternus takes over Apple is starting to bring the first fairly significant changes in the way the company is managed. At least that's what reporter Mark Gurman's sources from Bloombergfrom inside the company. according to which the new boss Apple behaves completely differently than its predecessor. While Tim Cook He has long been known primarily as a master of logistics, supply chain and operations, his successor comes from hardware engineering and therefore wants to make full use of his experience. One of his main priorities has become product design, which he devotes significantly more intensively to as CEO than Cook.
You might be interested in
Ternus was already close to the design team as head of hardware engineering, as design and construction of devices are closely linked during development. However, his involvement has deepened significantly since taking over the CEO position. According to people familiar with the developments in Apple now Ternus personally visits designer shops studio several times a week and sometimes even appears in it several times in a single day. Just to give you an idea, Tim Cook According to Gurman, he should have visited the design studio maxat least for about an hour once a month.
Gallery
Apple should be managed again by a product-focused person
The different approaches of the two bosses perfectly match their professional backgrounds. Cook built his career primarily around operations and supply chain, while Ternus spent much of his time in AppHe was responsible for hardware development and led all hardware engineering before taking over as CEO. As CEO, Gurman says he leaves most of the financial matters to CFO Kevan Parekh and supply chain to COO Sabih Khan, allowing him to focus more on the products, their technical aspects, and design.
The changes do not only concern the industrial design of the devices themselves. Ternus is also to focus intensively on the Human Interface team, which is responsible for the appearance of the software environment. Apple products. The company is also bolstering its design teams after a number of veterans left, promoting Molly Anderson to leadership positions in industrial design and Steve Lemay in human interface. However, according to Gurman, Apple is not going to look for a new chief designer in the style of Jony Ive. Ternus is supposed to have significant oversight over both parts.
You might be interested in
So let's be surprised by what these changes will bring in the future. But if Ternus really places as much emphasis on new products as Gurman's sources claim, then I personally think that the first imaginary fruits of these changes may arrive quite soon. However, I am very curious to see whether these will be fundamental product redesigns, or rather, fine-tuning the details of existing hardware and software to imaginary perfection. However, both paths could be quite nice.
