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Until the first flexible product goes on sale iPhone about two weeks left and Apple leaves nothing to chance. According to reporter Mark Gurman from the agency Bloomberg because he is preparing Apple an unprecedentedly large campaign in brick-and-mortar stores, the aim of which is to introduce iPhone Duo in full display to as many customers as possible.

The onslaught of test pieces in stores

The arrival of the first flexible iPhone itself represents a major milestone for the company, but what is surprising is the extraordinary attention paid to the smooth running of the launch itself. In his regular newsletter, Gurman states that Apple plans to deliver more than a hundred demonstration units to the largest flagship stores.

Iconic branch on Fifth andvenuev New Yorku will have over 150 pieces available, arranged on interactive stations and presentation stands. Visitor Center Apple The Park Visitor Center at Apple headquarters will offer nearly a hundred phones. Other major stores, such as Michigan Avenuin Chicago, The Grove in Los Angeles or Manhattan's Upper West Side, they will get approximately 30 to 40 piecesEven smaller stores are expected to receive around 20 devices, which is only available in two colors for the phone. variaGiven the expected high demand and limited availability at launch, the opportunity to try the phone live for a large number of people at once makes clear sense.

Special stands and free testing without cables

In addition to the high number of devices, he proposed Apple also completely new presentation elements. A new MagSafe stand will appear in stores, which will hold the unfolded iPhone Duo alongside two standard models, probably the iPhone 18 Pro a 18 Pro MaxAdditionally, iPhone units will be available along the walls of the stores. Duo without safety cables so that visitors can freely try out the StandBy mode and other specific functions. Selected Apple In addition, Stories will receive a special kinetic stand that will continuously demonstrate the opening and closing of the phone, so no one will miss the new product when entering the store.

Start of sales and pre-orders

iPhone Duo will become the focal point of all stores after the official launch of sales on October 23. However, those interested in purchasing should prepare for pre-orders, which will start on October 16. According to some sources, it is Apple to become the number one in the foldable smartphone segment within a year. And this campaign is definitely going to help with that. iPhone Duo It starts at 54,990 crowns. Are you going for it?

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