Apple is holding its biggest event next week Keynote this year and if you weren't looking forward to it yet, new CEO John Ternus is now trying to change that. In his very first report of employmentancum in his role as the head of the company, he used a relatively Apple quite strong words. According to him, we will have a "huge premiere" next week, which is supposed to be "phenomenal".
Ternus is of course referring to a special Apple Event with the motto "Surprise and shine", which will take place on Wednesday, September 9th from 10:00 Pacific time, i.e. from 19:00 in our country. And interestingly, he is not the only representative Apple, which is now starting to raise expectations around the event even more.
Marketing Manager Apple Greg Joswiak has released another trailer for Keynote with a short message that Apple will have "more to say" on Wednesday, September 9. Of course, this could just be classic marketing before the biggest event of the year, but given the expected products, this time, similar words have a fairly solid basis.
Hello, indeed. More to say September 9. 😉 https://t.co/q4hep7iDtq
- Greg Joswiak (@gregjoz) September 1, 2026
The main innovations are to be iPhone 18 Pro a iPhone 18 Pro Max, které dostanou čip A20 Pro, vylepšené fotoaparáty a několik dalších změn. Vedle nich se očekávají také Apple Watch Segiant 12, Apple Watch Ultra 4 and in play are AirPod 5 or new products for the smart home.
But the real star of the evening will almost certainly be iPhone Ultra, the first ever foldable iPhone in history AppleIt has a 5,5″ external and 7,8″ internal display, special multitasking in iOS 27 including two apps side by side and dragging content between them, Touch ID or MagSafe. According to Mark Gurman, it should also go on sale at the same time as iPhone 18 Pro, případně jen o několik týdnů později.
Pro Ternuse bude navíc celá akce ještě důležitější. Půjde totiž o první velkou produktovou Keynote since he took over as CEO Apple, so it will start its own era of the company almost immediately. So let's hope that the words about a huge premiere are not exaggerated. Personally, I think that this time it may not be. After all, Apple introduces new iPhone every year, but it will only introduce its first foldable model once. And if it does indeed add a whole bunch of other products to it, September 9 could be one of the most interesting Apple Keynote in recent years.
