When he returned in 1997 Steve Jobs do Applu and saved it from bankruptcy, he ran practically the entire company himself and didn't rely too much on any shared management, because the one who was there was also the one who was behind the problems AppThe company was in a state where it was just a few months away from bankruptcy. Jobs needed to find a completely new team. One of the areas he was looking for a new person for was the so-called COO, which is one of the most important positions in the entire company. When Steve Jobs said we were going to make the iMac, the COO and his team had to design who would make it, where they would make it, how many they would make, how much inventory they would have, and how they would get it to stores around the world as cheaply and quickly as possible. He hired this extremely important position Steve Jobs a man who worked for 12 years for IBM and then for Compaq and whose name is known to the whole world today. It was he who Tim Cook, who was supposed to make sure Jobs' visions and plans were realized.
Precisely because Jobs had to be in constant contact with this person and was essentially his right hand, Jobs was looking for someone with whom he would get along not only as a manager, but also on a human level. Tim Cook seemed like the best choice to him at the time, and after the first few months they got along great and became more than colleagues – friends. Tim Cook came to Applu just a year after Jobs' return, in 1998, and is thus responsible for the entire modern era Applu. The fact that he was practically invisible at that time does not mean that he was unimportant, quite the opposite. He was a man without whom the Apple could practically not exist and Jobs would not be able to focus on what he did best, his visions.
Gain Cookand yet it was not easy. Tim knew very well in what position he was in at that time Apple was and what position Compaq was in at the time. The companies were completely different and while at first glance it seemed that he would have a comfortable chair as a successful manager at Compaq, in Applu will have to iron out problem after problem. Apple contacted Tim Cookand several times and he always refused. But one day they called him and asked if he would at least agree to a meeting with Steve Jobs. Probecause Steve was a household name in Silicon Valley at the time, Cook agreed and during an informal Saturday walk, it took just a few minutes for Cook began to yearn for work AppleThere was nothing rational about it, but Jobs managed to get him as excited as he was. Tim Cook became official in 1998 Apple Senior Vice President for Worldwide Operations.
Tim Cook began to dramatically change the way in which Apple manufactured, distributed and stored its products. This was where billions of dollars were hidden that could have been saved or used much more efficiently. He completely overhauled all distribution, production and storage so that the path from Steve Jobs' idea to store shelves became as efficient and cheap as possible. Apple gradually reduced its own production, used external manufacturing partners, reduced inventory, and built an extremely efficient supply chain. This is also important for later products. Without the ability to produce huge quantities of iPods, iPhones, and other devices, Jobs' product strategy could not have worked on such a scale. When Steve Jobs saw everything Tim Cook he proved and how thanks to him he can realize his dreams and visions, they became friends and from Cookand became his right hand. Tim Cook, who started as Senior Vice President of Worldwide Operations, subsequently held other interesting positions:
- 1998 Senior Vice President of Worldwide Operations
- 2002 Executive Vice President of Worldwide Sales and Operations
- 2004 Head of Macintosh Division
- 2005 COO
- 2011 CEOs
When in 2011 Steve Jobs had to go on medical leave, it became clear that the person who would replace him would be Tim CookHe had already represented him several times before, but this time it was different and everyone somehow suspected that after twelve years at Jobs' side it would be Tim Cookwho will replace him in the leadership Applu in a moment that the whole world remembers with sadness in its eyes. August 24, 2011 Steve Jobs resigned from the position of CEO for health reasons Applu and at that same moment Tim Cook became CEO Applu. The new CEO was decided by the board of directors, however Steve Jobs explicitly recommended in his resignation letter that he become Tim Cook.
A few weeks after Tim Cook became the new CEO Applu, died Steve Jobs and Tim suddenly couldn't rely on his mentor and friend and had to take charge of Applem alone. At that time he was Apple already essentially the company we know today, making billions of dollars, selling the world's most popular products like the iPod, iPhone, MacBook or Mac, and it was up to Tim to take it one step further. In fifteen years of leadership, many may not have seen enough new products and visions that Jobs had, but what he did with it was Applu, is something that will forever go down in business history. Tim Cook made of Applu money machine, and speaking of money, he turned it into a machine that generates hundreds of billions of dollars in profit per year. He has optimized the entire ecosystem much more, built on great products, services that people pay for, and Apple he currently earns more from them than from the products themselves.
From an inconspicuous manager who solved problems somewhere deep down Applu, of which the ordinary mortal has no idea, became a man who was suddenly visible, and as he grew Apple, had to be seen more and more. In recent years, Tim has become Cookand became, without exaggeration, a literal rock star, and wherever he appeared, he was surrounded by photographers just like any other world celebrity. His often shy behavior became part of his charisma. The way he performed in recent years Tim Cook, is a presentation not only of himself, but also of how we perceive himself Apple. A company that doesn't play games, that simply changes the world and does it with a smile on its lips and kindness. And of course, it's about money, it always has been and always will be about money, but they don't hide it either Tim Cook, nor himself Apple. All that remains is to say thank you for the incredible 15 years, when Tim Cook showed the whole world that following the legacy of a great man like Steve Jobs not only is it possible, but it can be followed up in a style that no one could even imagine. I must admit that I personally write these lines with tears in my eyes, because Tim Cook He was a person who will forever remain etched in my memory, and I am grateful for having had the opportunity to meet him in person.
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Beautifully written. Anyone who was even slightly interested in this man knows how incredibly capable he must have been and is in all directions... leadership, diplomacy, and ideas and ways of solving problems that you might not see at first glance as the roar of a frontman on stage, but damn good work for the acceleration and efficiency of everything. If Steve Jobs invented the hamburger, Tim Cook He turned it into McDonalds. Hats off to him for being a great boss.
Exactly, you are absolutely right about this.
I would like to write that it can't get any worse, but I shouldn't recognize the current trend...
I don't really understand you, can you explain what specifically was wrong with a person who increased sales, profit, margin and share value several times over? I would really be interested in your positive perspective.
How to explain it to you so that even someone like you can understand it..
2 body.
1. Cook jumped on the bandwagon, undeniable hype.
2. Jobs – put a product on the air that people wanted, Cook the product that investors wanted.
Ah, I'm glad that an anonymous Slovak explained to me why a man named manager of the century and a man who built the most valuable company in the world is worth shit.... thank you very much and now I'm asking about the flat earth, which is also popular with you, I noticed.