Artificial intelligence can start to pay off significantly for companies. OpenAI and Anthropic are reportedly reducing the prices of their AI models, in some cases by a significant amount. The reason is quite simple – increasing pressure from cheaper Chinese competitors.
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OpenAI by Finnancial Times has reduced the price of the model GPT-5.6 Luna for a million input tokens from one dollar to just 20 cents. For output tokens, the price dropped from six dollars to 1,20 dollars. In conversion, this is approximately one-fifth of the current price. Anthropic also made a similar move. It introduced the new Claude Opus 5, which, according to available information, is supposed to be half the price of its current most powerful model. The company also canceled the planned September price increase for the Sonnet 5 model.
The significant price reduction is mainly due to Chinese competition. Models from companies such as DeepSeek or Moonshot can offer significantly lower operating costs, and more and more companies are therefore starting to test or directly deploy them. For example, DoorDash and AirAccording to available information, bnb is also using Chinese AI models to reduce its expenses. Interestingly, it is not just a fight over the price of the token itself. Companies are increasingly addressing the real cost of completing a specific task. A more powerful model can do the same job with fewer attempts and tokens, so an AI that is more expensive on paper may actually be cheaper.
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According to available data, the average prices of models from leading US AI companies have fallen by almost a quarter since mid-July. And given how quickly Chinese competition is closing in on the US leaders, it's quite possible that we're just at the beginning of a full-blown price war for corporate customers.
