New iPhones 18 Pro a 18 Pro Max they have only been on the market for a few weeks, Apple but is apparently already solving the first inconveniences. According to information from behind the scenes of the supply chain, the interest in this year's professional iPhones is not reaching the expected values, which is why the Californian giant is said to be limiting orders for their production. And although the new models can boast a more powerful chip, better cameras or longer battery life, it seems that one thing is mainly discouraging customers this year. That is the price, which has increased quite significantly compared to last year's generation.
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Higher prices are Applu is apparently starting to take revenge
Apple increased the base US price of the iPhone this year 18 Pro at $1199, while the larger iPhone 18 Pro Max starts at $1299. In both cases, this is a year-on-year increase of $100, with higher memory capacities variaHowever, the differences are even more significant. For example, for 1TB iPhone 18 Pro customers will pay an additional $300 compared to its predecessor. And the combination of higher prices and relatively modest changes in design may be the reason why some interested parties are not rushing to buy.
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In fact, analyst Jeff Pu from GF Securities had already warned of weaker demand in September. He pointed out in particular shorter waiting times for some configurations, which indicated less interest than expected. Apple typically expects for its most expensive phones. The analyst therefore already reduced the production estimate for both professional models at that time. However, it should be remembered that delivery times alone are not a reliable measure of sales, as they also depend on available inventory and production capacities.
According to the latest report from the Nikkei Asia newspaper, these are not just minor adjustments to production plans. Apple should have asked some suppliers to reduce their computer supplies in Octoberonents for iPhones 18 Pro a 18 Pro Max by at least 15%, and according to one source, the reduction could reach up to 20%. The reason is said to be weaker demand, which is negatively affected by the increase in the price of memory chips and subsequently the phones themselves. Apple However, he did not officially confirm this information.
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The situation is also complicated by iPhone Duo
This year's change in strategy also enters the whole situation. Applu. While in the past the company introduced basic and professional iPhones together, this year it decided to postpone the launch of the cheaper iPhone 18 until next year. In addition to the models Pro on the contrary, it introduced its first ever foldable iPhone Duo, whose sales will start on October 23. Some customers may therefore wait for it to buy a new phone.
Whether the weaker interest in iPhones 18 Pro will actually reflect in the overall sales results Applu, it is not yet clear. Limitation of orders componedoes not automatically mean the same decrease in the number of phones sold. Moreover, due to higher prices, it can Apple achieve solid sales even with a smaller number of units sold. Nevertheless, this is an interesting signal that this year's price increase may already be too much for some customers.
Anyone wondering? Improvements for nothing. And paint won't save everything.
They especially got rid of the beautiful orange, a symbol of luxury in China and Japan, I'm not surprised at all that they can't do it.
So why do we still have to wait for 18 pro max ??
Even though the 18 pro is a super smartphone, those who have 17 or 16 pro don't have much reason to upgrade, but I think many are waiting for next year, which will be the annual iphone.
Or do it like me and wait for the anniversary.
It's still the same shop as last year, next year it'll be the same, they have nothing to offer, it's an overpriced brick
It doesn't matter if it is apple or Samsung, nothing as fundamental will happen in those models in 2-3 years as mobile phones were at the turn of the millennium
It's been stagnant for years now, nothing has changed, neither the design nor the color.
In the past, you could just buy a colorful cover and change it, there was a choice, but now they're boring colors, and at a price of 40 thousand, choosing which color I like the least is just plain stupid.
The last few years were (for me) the 17pro in orange, the 14 in yellow, the XRko in orange red and yellow, iphone 4 in white under glass
This year I wanted the predicted cherry red, but it's the most disgusting color - brownish red and I won't pay 40 for it
Another thing is that they didn't just introduce 18-inch phones and they even made the original phones more expensive.
For me, the biggest change in iphoneoh and the classic 17 had some progress, the price was good, the equipment improved and especially the display was already OK
Anyone who buys a phone with the latest design has another 3-4 years to buy another one.
Anyone who buys a phone now, albeit with an old design but with a 2nm processor, also has another 5 years of peace of mind before buying another phone.
But it's not any better elsewhere either.
Samsung Ultra ala S23/S24/S25/S26 is as good as a guess and the only difference is that they support hardware
Phones are as powerful as laptops and no further advancements or innovations are happening.
Yes, there were 17AIR but one hybrid camera for 30 thousand was a waste, it was a flop of a decade, it was not a problem to buy it new even for under 20 thousand and for a big success the same unsold piece is expensive for 33 thousand? Again a mistake in Apple