An earlier report by Counterpoint Research revealed that Apple recorded its strongest second quarter ever in terms of deliveries iPhones In this regard, the analytical company Omdia is now following suit. It has published its own figures, which point to exactly the same results. However, Omdia also warns that the sharpest declines are still ahead for the entire market.
Agreement in the overall trend
Counterpoint's report for the second quarter of this year recently showed that Samsung led the market with a 24% share (up from 20% a year earlier). Apple followed with 20% (up from 17%). Xiaomi fell from 14% to 12%, OPPO from 12% to 11% and vivo from 9% to 8%.
A new preliminary report from Omdia confirms the same overall trend, although its specific estimates differ slightly. According to Omdia's data, Samsung reached 22% (up from 20% in Q2 2025), closely followed by Applems 20% (up from 16%). Xiaomi fell from 15% to 11%, OPPO from 12% to 10% and vivo from 9% to 8%, according to these estimates.
The historic success of the iPhone 17
Omdia representatives to perform Applu said in the quarter that the company achieved its best-ever second-quarter result, gaining a record 20% market share during what is traditionally its slowest period of the year. A number of iPhone 17, which analysts say has brought about one of the strongest renewal and upgrade cycles in history Appyou.
Apple In addition, it benefited from stable prices, while most of its competitors were forced to increase the prices of their products. However, since Apple increased prices across other product lines towards the end of the second quarter, the question remains to what extent iPhones themselves could be affected by similar price increases later this year.
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The worst quarters are yet to come
It’s no surprise that the ongoing memory crisis has contributed to a 4% year-over-year decline in overall smartphone shipments. Omdia says that Q2 2026 has become the weakest quarter for the market since Q2 2023. But the bad news doesn’t end there. Omdia warns that the most significant declines in shipments are yet to come. “ We expect the steepest volume declines to occur in the next two quarters, as normal seasonal peaks in demand driven by product launches, holidays and shopping festivals collide with tight memory chip supply .”
