The next time you cook pasta, you can check the cooking time in style! How many times have you forgotten to set the timer or had to constantly check the clock while cooking pasta? Italian company Barilla has come up with a simple but surprisingly clever solution. Instead of a classic countdown, they have created a series of official Spotify playlists , the length of which corresponds exactly to the recommended cooking time of specific types of pasta. The principle is very simple. Once you put the pasta in boiling water, just start the corresponding playlist. By the time the music stops, the pasta is cooked al dente and ready to serve.
Barilla has created several playlists, each dedicated to a different type of pasta. Each one contains songs arranged so that their total length corresponds to the recommended cooking time. For example, there are playlists with the names Boom Bap Fusilli, Mixtape Spaghetti, Moody Day Linguine or Absolute CarbonaraIn addition to its practical function, it is also a playful marketing campaign that connects cooking with music.
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Barilla has received a lot of praise for this idea on social media. Many people appreciate the fact that it is not just an advertisement, but a really useful little thing that anyone who cooks pasta at home can use. Many users also point out that thanks to playlists, there is no need to set a timer on your phone or watch the clock. Just listen tochat music and after it ends, simply drain the pasta.
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At a time when companies are competing with each other in expensive advertising campaigns, Barilla's idea seems refreshing. The company has managed to connect its brand with the everyday activities of its customers in a way that is simple, fun and practical. It is these kinds of campaigns that often get the most attention. They are not built on complex technologies or expensive effects, but on an original idea that people easily remember and like to share themselves. Barilla playlists are available directly on Spotify and can be played by anyone. So the next time you cook,pageyou, fusilli or linguine, you may no longer need a kitchen timer. Instead, all you need is the right playlist and a few minutes of music. You can find Barilla's official profile and playlists on Spotify right here.
