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Apple failed in his efforts to narrow the scope of a huge lawsuit accusing him of targeted monopolization cloudconsumer organisation Which? is demanding astronomical compensation of three billion pounds for forty million users. Apple wanted to exclude customers who only use the basic five-gigabyte free plan from the entire case, but the tribunal definitively rejected this by a vote of two to one.

The organization claims that Apple on the iPhone, it benefits exclusively from its own iCloud and intentionally makes it difficult to use any alternative storage. The lawsuit comes with a completely new legal theory of so-called lost consumer surplus. Consumer representatives argue that even non-paying customers have suffered damage. Due to market abuse Applem allegedly did not have the opportunity to purchase the requested service at a fair and just price.

 

If the hypothetical fair price of the higher tariff were only £1,99, but Apple charged £2,99, the customer, who was put off by the high price, theoretically suffered a loss. One judge warned that this unusual precedent could soon trigger a huge avalanche of other lawsuits. All British consumers using Apple andCloud since November 2018.

The estimated average compensation is currently seventy pounds per person. The consumer group is now demanding a quick out-of-court settlement, a full refund and the immediate reopening of the Apple system. I find it interesting to see how the British courts are starting to look into the hypothetical losses of ordinary customers in detail, which could have very tangible consequences for the tech giants. We will keep you posted on the outcome.

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