Press Release: Company DATART once again confirms its strong position on the Czech market. The electronics retailer has received the prestigious title Czech Superbrands 2026, which is awarded by the Superbrands organization to brands that have built trust, quality and a strong relationship with customers over the long term.
The award confirms that DATART is one of the most respected consumer brands in the Czech Republic. The company has succeeded thanks to its emphasis on customer satisfaction, a wide range of modern electronics, quality services and professional advice.
“The title of Czech Superbrands 2026 is proof for us that our long-term work on strengthening the brand DATART is on the right track. We greatly appreciate the trust of our customers and the recognition of the professional community. It confirms that customer orientation is the key to success,” he says Lenka Mastešová, Marketing Communications Director DATART.
A strong brand trusted by customers and experts
Program Superbrands has a unique process – brands cannot nominate themselves, their candidacy is proposed by the renowned Dun & Bradstreet, a global leader in business information. This is followed by a consumer survey, which narrows the selection to a list of semi-finalists based on brand awareness and popularity. O koneThe Brand Council expert committee decides on the awarding of the title. It is composed of experts in business, communication, marketing, media and research and evaluates brands based on clearly defined criteria, including recognition, development, innovation and prestige.
Long-term success and customer trust
Winning the award for 2026 follows on from the success of the previous year, when DATART also received the title of Czech Superbrands. The repeated award confirms the brand's stable reputation and its ability to respond to changing customer needs and technological developments. DATART It remains a symbol of reliability, expertise and a modern approach to electronics retail. The Superbrands award also demonstrates that customers perceive the brand as a trustworthy partner and associate it with values that have long-term significance.
