Apple re-adjusts the conditions for developers in App Store. This time, it's not a dramatic change in the rules, but a series of tax and pricing adjustments that will affect app and In-app revenue.App purchases in several countries around the world. The changes take effect from January 29th, with further price adjustments from February 16th.
App Store Today, it supports 43 currencies and 175 regional stores, which means a constant need to respond to changes in tax laws in individual countries, exchange rate developments, and local legislative obligations. Apple It uses publicly available exchange rate and tax data to make these adjustments to maintain consistent app and digital content prices across regions.
Changes in yields from January 29, 2026
For selected countries Apple adjusted developers' revenues from the sale of applications and In-App purchases. Specifically, these are the following countries:
- Bhutan – introduction of 5% GST
- Finland – reduction of the reduced VAT rate from 14% to 13,5% (news, magazines, books, audiobooks)
- Ghana – COVID-19 cancellation Health Recovery Levy from 2019
- Kazakhstan – VAT increase from 12% to 16%
- Lithuania – reduction of the reduced VAT rate from 9% to 5% (news, magazines, books, audiobooks)
- Mauritius – introduction of 15% VAT
- Russia – VAT increase from 20% to 22%
- Turkey – Digital Sales Tax (DST) reduced from 7,5% to 5%
- Zimbabwe – VAT increase from 15% to 15,5%
at the same time Apple updates Exhibit B of the Paid contract Applications Agreement, where it newly states that Apple It collects and pays taxes in Bhutan and Mauritius itself.
