Commercial message: Smart watches, fitness bands and other wearable electronics have become a common part of many Czechs' equipment. According to retailer data DATART Smartwatch sales increased by 15% year-on-year in the first three quarters of 2025. Customers are increasingly leaning towards premium models with advanced features. At the same time, interest in smart rings is growing on the market. The average spend on these products reaches CZK 6,500. The Niceboy model, which is the first ring in the world to offer contactless payments, is currently attracting great attention.
Smartwatches: The market is growing, people are moving to premium models
Smart watches have become firmly established among Czech consumers and have become a common part of the modern lifestyle. They monitor sleep quality, heart rate or stress level, motivate people to exercise and help them take care of their health. Smart watches or bracelets have become fully established for many people, which is why many of them are now buying their second or third model. At the same time, consumers know exactly what they expect from these products. “Customers have a clearer idea of their needs, which is why we are seeing a significant shift towards premium devices – with longer battery life, better materials and advanced health features.”,” he says Roman Šubrt, product marketing manager of the company DATART.
According to the data DATARTIn the first three quarters of this year, smartwatch sales increased by approximately 15% year-on-year. Not only is the number of units sold growing, but so is their average value, which is driving up sales for the entire category.
Smart rings: a small accessory, big possibilities even for Christmas
While smartwatches have already firmly established themselves among Czech users, a new trend is emerging on the horizon – smart rings. These are a smaller but rapidly growing category that primarily appeals to younger customers and technology enthusiasts. The average price of a smart ring is around CZK 6,500. "We see interest in smart rings mainly among people who follow technological innovations or for whom smartwatches are not convenient, for example, when sleeping. In the last year, we have observed an increase in demand in percentage units. People appreciate their inconspicuousness, eleganceancii comfort. They can certainly be an interesting Christmas gift,” he says The scum of DATARTu. Even though it is still a smaller market segment, experts from DATARTThey agree that it has significant potential for the future.
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niceboy ONE Ultra: revolution on your finger
niceboy ONE Ultra pushes the possibilities of smart rings even further – it is the world's first smart ring with a contactless payment function. It offers a complete set of health functions that have previously only been handled by watches – measuring heart rate, oxygen saturation, stress, sleep and body temperature. In addition, it tracks more than 150 sports activities. The ring weighs only 4 grams, is water resistant to 5 ATM and, thanks to its zirconium body, can handle even demanding conditions. The battery life is up to 7 days and, thanks to the smart charging box, it can handle a month-long vacation without a cable.
"Pro Many customers consider a smart ring a logical step after a watch"," explains Šubrt. "It allows you to keep track of your health and activities, while looking stylish and discreet. With the advent of features such as contactless payments, it becomes a true personal assistant that can replace other devices in the future,” he specifies.
The future of wearable electronics
Smart rings prove that wearable electronics are getting smaller, but at the same time their importance in everyday life is growing. Thanks to their compactness and comfort, they find their way even where smartwatches or bracelets can get in the way - for example, while sleeping or exercising.
"Pro For many people, rings are a stylish alternative to watches. They can track their health without it being obvious at first glance."," adds Šubrt.
While sales of smart watches in the Czech Republic are growing every year, smart rings are finding their place. However, the trend is clear - modern technologies are becoming a natural part of everyday life. And customers are proving that they are literally taking them into their own hands, and not just for Christmas.
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