When the past few weeks beganchat, that Apple is planning to introduce major innovations for the smart home in the fall, no one really knew at the time whether they would show them through press releases or a pre-recorded video Keynote, which we are used to, for example, from the introduction of the new generation iPhone. Even the most accurate sources did not have clear long weeks and with a bit of exaggeration one almost wants to say that even the invitation that Apple published last week, it didn't actually bring any fundamental change in this regard. Well, how can you put it?
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The Californian giant has confirmed that new smart home products will be introduced on October 13th, otherwise you probably wouldn't even be able to use the "Welcome" password. home" cannot be spent, however, he did not reveal any details to the public. However, invitations for journalists and influencers began to appear on social networks later, which Apple invites to New Yorkat 9 am local time. And because after converting to Central European Time we get to 15:00 pm, the hour when Apple has presented products through press releases in the past, we in the editorial office expect that The news will be announced via press releases published tomorrow at 15:00 PM.
If you find this style of performance strange, know that for Apple This is not news. After all, even MacBook Neo, as one of the most important computers of recent times, arrived via a press release, while an intimate presentation was also organized for invited influencers and journalists with a short pre-recorded video, which subsequently appeared on YouTube. And since this format probably worked well, Apple He obviously wants to bet on him this time too. Personally, I'm not surprised at all. HomeUnder mini 2 to Apple TV 4K (2026), which are expected tomorrow, will not undergo any major changes, and HomeAs a smart home display, View is not a product for the masses. A more pompous presentation doesn't make sense.
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