Apple may have one more surprise up its sleeve for this year. At least that's what reliable reporter Mark Gurman from the agency claims. Bloomberg, according to which we can expect a new one in mid-November Apple TV a HomeOn the floor mini. Both products should arrive quietly, however, without keynote and that could happen within the next few days.
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Gurman in his regular weekend newsletter Power On revealed that he Apple Story is planning an “overnight refresh” on the night of November 11-12, i.e. a remodeling of the stores, which may be related to the arrival of new products. As a rule, the displayed items, marketing materials and sometimes even the display cases themselves are changed. Of course, this could simply be a preparation for the Christmas season, which is just around the corner. However, given that the stocks of current Apple TV i HomePods mini have started to visibly thin, it is possible that Apple They are preparing the story for their new generations.
In both cases, however, there is not much to look forward to. According to Gurman, Apple apparently only minor updates to both devices are planned, which will be focused on higher performance, better energy efficiency and, above all, deeper integration with the upcoming "new Siri" and the platform Apple Intelligence, which the company plans to deploy within the next year. The smart home should be one of the areas where new AI capabilities will be evident first and Apple It can prepare the ground for this by publishing news.
As for the new Apple TV, there have been rumors for a long time that it should offer a more powerful chip and therefore faster system response, support for new codecs for higher quality streaming or a custom WiFi chip Applu. U HomeOn the floor mini A slightly redesigned interior is expected, with a better acoustic chamber and new sensors for more accurate temperature and humidity measurements. And considering that the original model debuted in 2020, a minor refresh would definitely make sense.
So let's be surprised if Apple is indeed updating its smart home products before Christmas. If it does, however, these new products could be solid Christmas blockbusters, given that they will, as is tradition, be affordable devices.