Exactly 18 years ago, on January 9, 2007, he introduced Steve Jobs world first iPhone. It's interesting that such a big thing actually took place in the shadow of CES. Some of you probably know that the seemingly flawless presentation went a little wrong at one point. What all accompanied the introduction of the first iPhone?
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On Sunday, January 7, 2007, he gave a Bill Gates keynote speech at the Consumer Electronics Show (CES) in Las Vegas. Among other things, he quoted the then-trendy phrase about the company's "digital decade" Microsoft and he talked about how great hardware nestIt shows that we need connected experiences. "Where people are productive, where they're doing new creative things, where they're mobile...that's the key element that's missing." Just two days later (and a few hundred miles away) Steve Jobs presented the very experience that people GatesHe was missing.
He didn't use the term "post-PC era" at the time, but it was here that iPhone created. It was truly a device for productive and creative people on the go. This keynote from 2007 is justly famous for how well it presented iPhone. Jobs opened it with the words: “Today, together, we will make history.” And for once, reality surpassed both hype and expectations. His presentation is truly an example of meticulously crafted keynote. Proguided viewers through the world of mobile phones, pointed out previous shortcomings and outlined how the new one could remedy these shortcomings iPhone.
Not only iPhone
Still, there were other things at the presentation, some of which were wildly appreciated at the time, and one of which we learned to really appreciate only in the following years. Jobs began the presentation by referring to what he had announced the previous year. That was in 2006 Apple not only announced that it was switching from PowerPC processors to Intel processors, but also promised to complete the transition for all Mac models within 12 months. He also stated that the previous year was pro Apple remarkably successful, and also specified that more than half of all new Mac buyers are now switching from Windows. "Until recently, it was exclusively half of all buyers in stores Apple Store, but now it's 50 percent off everywhere you can buy a Mac."
"2007 is going to be a great year for the Mac," he said. Steve Jobs"But that's all we'll say about the Mac today. Let's move on to other things." But of course, Jobs didn't get straight to the point—he started talking about the music player first. What seemed like a distraction, or perhaps even a filler, was just the first part of the preparation for the real purpose of the day. ProMeanwhile, Jobs revealed that Apple had just passed the 2 billion song sales mark and that the iPod had become the world's most popular video player "by a wide margin," and shared some impressive numbers regarding iTunes sales. He also took a dig at microsoftyour Zune player.
Revolutionary 3 in 1
It wasn't until the twenty-fourth minute of his presentation that Jobs finally spoke up.onec paused. "I've been looking forward to this day for two and a half years," he revealed after a while. The course of the iPhone presentation itself certainly does not need to be recalled. While everything seemed flawless, in reality it was not. Later, at the end keynote, when it went so well, he also confessed on stage: "You know, I didn't sleep a wink last night, I was so looking forward to today." It turned out that the reasons for not blinking an eye were different, and the engineers Applu knew them all. Although it turned out very late, Jobs’s presentation was attended by iPhone engineers who knew how easily it could all go wrong. The software wasn’t finished yet, the entire phone was still being worked on, and if Jobs deviated from the planned demo in any way, the phone was likely to break.
Gallery
After successfully demonstrating the new iPhone, Jobs moved on to the topic of market share and clicked to the next slide. And he clicked. He explained that the clicker was not working and took a replacement one – which also appeared to be malfunctioning. These were certainly unenviable moments of tension, but Jobs managed to fill them masterfully as Steve Wozniak In college, he built a clicker-like device to mess up people's television reception.
The very last thing that Steve Jobs announced at this presentation 15 years ago was that the company was changing its name. The transition from the original Apple Computer na Apple Inc. was supposed to demonstrate the fact that the Cupertino company will no longer focus only on personal computers. At the moment he has Apple in its portfolio a really varied amount of hardware and software products and services.
I had my first piece and everyone asked me what I had.