Oliver Schusser has Applu perhaps has one of the most extensive roles – it oversees Apple Music, Apple TV+, sports and the Beats brand. In a new interview for Wallpaper Magazine Schusser revealed a lot, especially regarding the service Apple Music, its competitors, and the recent redesign of the Beats Pill speaker.
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Shut up in conversation boasted of constant innovation in Apple Music, while the competition, according to him, is moving away from music: "We focus on music, while others run to podcasts and audiobooks… And while most competitors in the innovation market kind of stopped, we really pushed the saw hard,” stated, among others, Schusser. As proof of premiumness and innovation Apple Music Schusser mentions recent features as Apple Music Sing, Apple Music Classical, song lyrics and surround sound: "With surround sound, we completely changed the listening experience. [Historically] we went from mono to stereo and then there was nothing new for decades. But then we completely invented a new standard, thanks to which 90% of our subscribers now enjoy music in surround sound.” Regarding the new Beats Pill speaker, Schusser explains the long gaps between releases of new versions of the product by saying Apple first he needed to focus on the headphones:
"We had to do a lot. We see Beats as a premium company. Our goal is to make the best headphones with the best technology. We had to completely redesign and reinvent our entire portfolio headphones. We decided to focus on that before we tackle the Beats Pill.” Schusser is on theoneDuring the interview, he also got to know the technical details of the physical design changes that make the new Beats Pill deliver better sound in an overall lighter design.
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"With the previous Pill+ we had two woofers and two tweeters, both round," explained technology expert Bruksch, while Schusser kept more of an overall view. “We completely redid that and replaced it with one elliptical woofer and one tweeter, which are much better and can play louder, with more volume and less distortion. The woofer alone can move 1,9 times more air than both woofers in the Pill+ combined. They have stronger neodymium magnets and a 20% stronger motor. Together, this all means a much better potential for low end and cleaner bass reproduction.” Schusser, thanks to his position, has a unique opportunity to comment on the ambitions Applu in different departments, and so the whole interview definitely worth a read. One word that keeps coming up in conversation is "premium," whether as the main goal for Apple Music, so for Beats. It is clear that Apple leaving the free music market to competitors like Spotify and YouTube while focusing on the battle for paying subscribers
Feeling: "They have stronger neodymium magnets and a 20% stronger motor."
You probably meant neodymium magnets. However, I can't figure out what "motor" means here.