A new function was added to the web interface of Email from Seznam this week. Bulk business communications now include a more convenient unsubscribe link. It is located at the top of the message detail, above the body of the email itself. It is therefore easily accessible and there is no need to scroll to the bottom of the e-mail to unsubscribe, as was the case before.
Logging out is done using the so-called One-click unsubscribe method. In order for the link to appear in the message details, the sender must support this method and add a piece of code to the message header that allows unsubscribe.
However, this is nothing new in the field of e-mailing. Many email providers have implemented this feature a long time ago. Until now, the email from Seznam offered to unsubscribe from mailings that the user marked as spam. It now offers this option for all bulk messages.
Seznam.cz is joining the global standard with this step. The feature benefits not only users, who will find it easier to unsubscribe from messages they are no longer interested in, but also the senders of commercial messages themselves. If a user does not find an easy and quick way to unsubscribe from unwanted messages, they often choose to mark these messages as spam. Each such marking then means a deterioration in the sender's reputation, and this can lead to serious problems with deliverability if it occurs repeatedly.
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In October 2023, when Google and Yahoo announced new terms for senders of commercial communications, the method was One-click unsubscribe is present in less than a third of bulk messages delivered to Seznam inboxes. According to current analysis, it is now approximately 75% and its support continues to grow. Unlike the aforementioned global companies Seznam.cz For now, it does not penalize the absence of a logout method, but it plans to tighten up in this area starting next year.
Marketing messages and newsletters make up more than half of all messages delivered to mailboxes on Seznam, approximately 40 million of them arrive every day. It is therefore obvious that e-mail is a very powerful marketing tool and it is necessary to take care of its security and reliability.
